Marketing Manager Growth & Communications (m/w/d)

🚂 Shape the Energy Transition with effective B2B-Marketing for Industry and Commerce.

encosa stands for "energy cost savings." That is our Mission.

We help companies with battery storage and intelligent software, reduce their electricity costs and avoid CO₂ emissions.

As a full-service provider, we take over the entire process. From economic calculations to network connection and installation up to operation.

Aufgaben

💡 Your Role

As Marketing Manager Growth & Communications, you are responsible for our operational B2B-Marketing strategy across the entire funnel.

You develop our website as a central growth and conversion channel further and steer performance-, branding- and communication measures integrally and measurable, including planning, implementation, and optimization of our paid marketing activities.

⃥ Your Tasks

• Further development and sharpening of our brand positioning as well as ensuring a consistent B2B-marketing presence across all relevant channels
• Strategic and operational further development of our website, including conception, build-up, and optimization of conversion-strong landing pages as central performance- and conversion-hub
• Conceptualization, implementation, and continuous optimization of digital B2B marketing campaigns, including independent control of selected marketing channels, development, testing, optimization, and scaling of ads and paid marketing activities
• Conceptualization and creation of content formats like whitepapers, case studies, website contents, newsletters, and other communication materials
• Co-shaping our external communication, including press releases, partner announcements or planning public appearances and coordination of webinars, events, and digital formats
• Analysis of relevant marketing KPIs as well as derivation and implementation of concrete optimization measures
• Tight cooperation with Sales, Product, and Management for a clear, consistent, and convincing storytelling
• Self-contained build-up, steering, and further development of growth projects from conception to scaling
• Further development of our SEO- and content structures for long-term and sustainable lead generation
• Identification of new marketing potential as well as self-contained development and implementation of effective initiatives with entrepreneurial vision

Qualifikation

💡 Your Profile

• Multiple-year experience in B2B marketing with a focus on branding, website optimization, and performance marketing
• Experience in full-funnel marketing over paid and organic channels
• First experience or good understanding in the area of PR, corporate communication, or external stakeholder communication
• Sovereignty in building up and optimizing websites, landing pages, and conversion paths
• A data-driven and structured working approach with clear KPI orientation
• Very strong communication skills in text and concept
• A good sense for design, visual storytelling, and consistent brand guidance
• Kreativity paired with entrepreneurial thinking and implementation strength
• Interest in energy-, infrastructure- or sustainability-related topics
• Ideal experience in the energy-, infrastructure- or industrial B2B environment
• Fluent German and English in word and writing

Benefits

🚂 High Impact & Responsibility – You build our B2B marketing strategically and operationally from the ground up

⃥ Technical Focus – Performance marketing, CRM, automation, and content

💡 Flexible Work – Hybrid model & office in the heart of Munich

💡 Development Opportunities – Perspective towards Senior Marketing or Lead Marketing

💡 Attractive Compensation Package – Fixed salary + bonus (plus participation option)

💡 Startup Culture with Attitude – Open communication, wellness-fitness & team spirit

We look forward to getting to know you. ⃥

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