Marketing Manager for Graphic Design, Social Media & Video (m/f/d)

Hey Little, shape the future of sustainable family products with us!

Do you love turning ideas into strong content? Do you have a good eye for design, enjoy social media, and aren't afraid to shoot videos yourself or occasionally be in front of the camera?
Perfect! At Hey Little, you'll combine graphic design, marketing, videography, and content creation. You'll actively shape our brand presence, develop creative content for our target groups, and take responsibility for your own projects.
We are an innovative company that is rethinking access to high-quality baby and children's equipment. With our rental and purchase concept, we enable families to have more flexibility and are committed to more sustainable consumption.

Responsibilities

Shape the visual future of Hey Little with us! As Marketing Manager for Graphic Design, Social Media & Video (m/f/d), you are an important interface between design, marketing, e-commerce, and our entire team.

Your Mission

• Social Media Content & Trends: Development and independent implementation of creative ideas for Instagram, TikTok, and other relevant platforms, from posts and stories to Reels and other content formats. You keep an eye on current social media, design, and content trends and transfer suitable approaches to Hey Little.

• Design & Brand Presence: Creation of visual content for social media, website, online shop, newsletters, campaigns, and other marketing activities, including ads, presentations, landing page content, product graphics, newsletter elements, and other communication materials. You will further develop our brand presence and ensure a consistent, recognizable design across all channels.

• Photo, Video & Camera: Planning, production, and post-production of photo and video content such as short videos, product videos, tutorials, or behind-the-scenes content. Occasionally, you will also be in front of the camera yourself for product presentations, tutorials, interviews, or social media formats.

• Projects & Responsibility: Independent coordination and implementation of your own content and marketing projects, from the initial idea to the final publication. You will proactively drive topics forward and ensure that ideas become finished content.

• Collaboration: Close coordination with marketing, e-commerce, and other internal and external contacts.

Qualifications

What you bring

• Experience & Qualification: Several years of professional experience in graphic, communication, media, or content design or in a comparable field, as well as practical experience with marketing and social media content, video production, and video editing. A relevant apprenticeship or degree is an advantage, but not a requirement.

• Portfolio & Marketing Understanding: A compelling portfolio of graphic design, social media, video, or content creation, as well as an understanding of appealing design that supports concrete marketing goals.

• Design & Content: A very good sense for design, typography, visual language, brand impact, texts, and target-group-oriented communication, as well as the ability to develop a visual concept and finished content from an idea.

• Social Media & Video: Understanding of current formats and successful content on Instagram and TikTok, as well as experience in planning, shooting, editing, and platform-appropriate preparation of videos.

• Tools, AI & Language: Confident use of Adobe Photoshop, Illustrator, and InDesign, as well as other graphic, video, and digital tools, such as Figma, Canva, or CapCut. Experience in the targeted use of AI tools for graphic design, image editing, video, and content creation, openness to new programs, and very good German language skills.

• In Front of the Camera: Enjoyment of occasionally appearing yourself in product presentations, tutorials, or other content formats.

Even career changers are welcome with relevant professional experience, practical skills, and a convincing portfolio.

This is how you work

• Self-Directed: You work independently, structured, reliably, and solution-oriented, actively contribute your ideas, and consistently bring your projects to completion.

• Organized: You maintain an overview even with parallel tasks and different deadlines.

• Creative & Pragmatic: You enjoy trying out new ideas and formats and combine a high standard of quality with pragmatic solutions without getting lost in unnecessary approval loops.

• Together: You communicate reliably, enjoy working in a team, and constructively incorporate feedback into better results.

Nice to have, but not a must

• Industry Knowledge: Experience in e-commerce or with baby and family products

• Further Creative Skills: Knowledge in product or lifestyle photography, animation, motion design, or simple 3D applications

• Content & Marketing: Experience with content planning, editorial calendars, social media management, or influencer, creator, and UGC content, as well as basic knowledge of performance marketing, Meta Ads, or the evaluation of social media metrics

• Technology & Collaboration: Basic knowledge of HTML, CMS, or shop systems, as well as experience collaborating with external photographers, videographers, or agencies

Benefits

Your work environment with us

• Fair Compensation: From the very beginning, you will receive an attractive and market-competitive salary that reflects your qualifications and commitment. Regular feedback discussions for personal development are a matter of course for us.

• Work-Life Balance of the Extra Class:
  Our in-house premium fitness area offers state-of-the-art equipment - just a few steps from your workspace. Train flexibly and without waiting times in an exclusive business atmosphere.
  Barista quality right at your workplace: Our high-end coffee machine spoils you with specialties
  Vitamin boost included: Fresh fruit is available to you at all times

• Real Creative Freedom: We live flat hierarchies - not just on paper. With us, you can make independent decisions and implement your ideas directly. Your potential is the driver of our collective success.

• Growth & Innovation: As a dynamic start-up, we offer you the unique opportunity to actively shape a successful company. Your innovative ideas are not only welcome but essential for our development.

• Authentic Team Culture: You don't have to pretend to be someone you're not here. We value different perspectives and personalities - because it is precisely this diversity that makes us successful. Open exchange and mutual appreciation are the basis of our collaboration.

Become part of our team and shape the future with us!
Apply now with your cover letter, CV, work references, and a portfolio or links to work samples from the areas of graphic design, social media, and video. If you have already worked in front of the camera, we would also be happy to receive corresponding examples.
Please also tell us your earliest possible start date, your annual salary expectation, and your desired weekly working hours.
Start your success story with us!