Marketing Manager Full-Funnel B2B in Teilzeit (20 Std./Woche) m/w/d

We are looking for an experienced Marketing Manager (m/w/d) Full-Funnel in part-time - 20 hours/week, who with strategic foresight and operational expertise drives the planning, coordination, and implementation of our marketing projects in the banking and insurance sector.

Location: Munich (preferred) or Karlsruhe

Work model: 2 days a week on-site at the office

Travel readiness: Yes (especially for trade show and event events)

Tasks

• Full-Funnel Marketing : Your marketing expertise brings our customer journey to life. Your marketing assets accompany the B2B lead from the first post through the entire funnel until the first commissioned project.
• Content and Creatives: You steer the editorial plan and orchestrate our subject matter experts. You conduct short interviews with our consultants and turn them into high-quality content for feature articles, whitepapers or attention-grabbing posts.
• Performance Marketing (Paid & Organic): You manage the budget for paid LinkedIn campaigns to increase reach and target decision-makers.
• Event- & Partnermanagement: You select the most relevant industry events - supported by our AI agent - and plan and execute our appearance, including measurable ROI targets.
• Measurement & Analytics: You set up tracking over our marketing channels and sales pipeline, and share the results with your stakeholders.

Qualification

• Experience in B2B marketing (e.g. campaigns, events, lead generation) - preferably in the consulting/IT sector
• Tech- & data affinity: Secure handling of tracking tools and Excel, enthusiasm for new tools and openness to using AI tools in daily work
• Structured, independent working style and very good organizational skills
• Communication strength (written and oral) and a confident demeanor
• Pleasure in teamwork, pragmatic implementation, and co-creation
• Travel readiness for trade show and event formats
• Very good German language skills

Benefits

• Collegial and family-like atmosphere
• Flexible working hours for the perfect work-life balance, work model: Hybrid (remote and on-site in Munich or Karlsruhe)
• Fostering team culture, team outings, co-working
• Flat hierarchies with short decision-making paths
• Exciting projects for large international companies
• Benefits (Edenred card, job bike, occupational pension plan, etc.)
• A comprehensive further education offer
• Modern software & tools, mobility during project assignments
• Unlimited employment contract with attractive remuneration and 30 vacation days per year (increasing with company affiliation)

We offer you a fascinating and innovative work environment where you can expand and develop your skills and expertise. If you have a passion for implementing marketing projects and would like to work in an engaged team, we look forward to receiving your application.

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