Marketing Manager Content & Growth (m/w/d)

We are looking for a marketing professional who wants to shape, question and develop marketing, not just implement it. You have a good sense of content, think in terms of target groups, campaigns, funnels, numbers and impact? Then you're exactly right at etg24.

We are a digital PropTech platform for professional property management companies and help our customers to efficiently manage communication, processes, owner meetings and digital collaboration.

We are looking for a personality who takes responsibility for content, brings in own ideas and is eager to drive our growth data-based forward.

🏢 Who we are

etg24 is the digital customer portal for property management companies – as a SaaS solution, we enable modern, efficient communication between property managers, owners and service providers.

Our goal: to digitize an industry that is structurally strong but often lagging behind technologically. For this, we need clever minds!

Tasks

• You develop and create content, such as blog articles, expert contributions, website texts, newsletters, social media posts, customer information and product communication.
• You make complex topics understandable and prepare them so that they are relevant, graspable and appealing for property management companies.
• You plan and implement campaigns, email sequences, landing pages, lead magnets, webinars, checklists and other formats for lead generation.
• You think marketing measures from a goal perspective: Which target group do we want to reach? Through which channel? With which message? And how do we measure success?
• You steer marketing measures data-based and work with key figures such as Conversion Rate, CPL, CPA, ROAS, Lead Quality and Funnel Performance.
• You bring in ideas for website, SEO, SEA, social media, newsletter and partner communication, and develop them further structured.
• You maintain and optimize content in WordPress/Elementor, paying attention to clear messages, good user guidance and conversion potential.
• You coordinate joint marketing measures with partners, associations or external service providers.
• You use KI, digital tools and automations sensibly for research, content drafts, campaign planning, evaluation and efficient marketing processes.

Qualification

• You have experience in marketing, ideally in content marketing, digital marketing, growth marketing, performance marketing or B2B marketing.
• You have a completed degree – e.g. in fields such as marketing, communication, media, digital business, information management, digital media or similar
• You can create strong content, think strategically, channel-agnostic and performance-oriented.
• You have a good sense of target groups, language, design and digital user guidance.
• Buzzwords like CPL, CPA, ROAS, Conversion Rate, UTM parameters, Funnel or Lead Quality are not foreign to you.
• You love numbers and structures – and can derive concrete action recommendations from data
• You bring a digital mindset and interest in AI with you – tools like Pipedrive, ClickUp, Zapier, Make or N8N are exciting to you, not intimidating
• You have the desire to integrate KI and automation sensibly into marketing processes and explore new possibilities actively.
• You work independently, recognize topics yourself and don't wait for every task to be assigned to you.

Nice to have: Experience in SaaS-, PropTech-, real estate- or B2B-environments.

Bonus: You live in the vicinity of Stuttgart and are eager to occasionally attend spin-offs, events or meetings. The position is clearly remote-based.

Benefits

• A full-time position in a growing SaaS company with plenty of room for design.
• A versatile role between content, campaigns, website, lead generation, partner communication and growth marketing.
• The opportunity to shape marketing at etg24 visibly and drive your own topics forward.
• Closely working with management, sales and product.
• Room for experimentation with AI, automation, new tools and data-based marketing approaches.
• 100% remote work with flexible working hours, clear communication and a lot of trust.
• Mobile work in the EU abroad, as far as legally possible.
• Short decision-making paths, flat hierarchies and an honest togetherness.
• Cool team events when we get together.
• Access to Wellpass for fitness, wellness and sports throughout Germany.

We look forward to your application!

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