Marketing Manager Content & Events (B2B SaaS) (m/w/d)

🎤 Why Value? We build marketing with impact – not with buzzwords.

We develop a B2B-SaaS platform for evidence-based employee engagement through appreciation, communication, feedback, and people analytics.

Our customers – particularly from healthcare, social services, and the service sector – face the challenge of reducing turnover and absenteeism sustainably and effectively supporting leadership.

Value is already in use at over 700 organizations and is currently in the phase from product-market fit to structured scaling.

And that's why we're looking for you.

Aufgaben

💡 Your Mission: Create relevant content, build reach, and support growth

As Marketing Manager Content & Events, you will work together with us to build a focused, impact-oriented marketing engine.

You translate complex topics like employee engagement, leadership, HR metrics, and tax-free employee benefits into targeted content that grabs attention, builds trust, and generates leads.

Your work directly impacts visibility, pipeline, and positioning of Value.

🚀 Your Responsibility Area

Content & Storytelling

• Development and implementation of our content strategy aligned with marketing and sales goals
• Creation of contents like:
• Blog articles, case studies, customer stories
• Newsletters, LinkedIn posts
• Inhalts for website, sales & campaigns
• Conducting interviews with customers and decision-makers and converting them into scalable formats

Distribution & Reach

• SEO-optimized contents to increase organic reach (Search & LLM)
• Promotion of content through website, LinkedIn, email, and campaigns
• Collaboration with sales to use content in the sales process

Events & Formats

• Conceptualization, preparation, and implementation of webinars
• Support for preparing trade show and event materials (contents, communication, follow-ups)

Qualification

🤝 Your Profile

Experience & Skills

• First to several years of experience in B2B marketing or content marketing, ideally in the SaaS field or healthcare sector
• Able to prepare complex topics in a clear, relevant, and convincing manner
• Very good writing and communication skills in German
• Experience with marketing tools like CMS, email tools, CRM (e.g. HubSpot) or analytics
• Structured work style and a good sense of target groups

Benefits

🎯 Our Way of Working at Value

• You will work independently and pragmatically
• You have a desire to build things rather than just manage them
• You will work closely with product, sales, and management
• You appreciate clear goals, open communication, and constructive feedback

🌱 What You Can Expect at Value

• A key role in a growing B2B-SaaS company
• Collaboration in an engaged team with an open culture and regular team events
• Direct collaboration with management
• A product with clear customer benefit and real market demand
• Short decision-making paths and plenty of design freedom

Vergütung & Rahmen

• FULL-TIME or PART-TIME possible
• HYBRID (Munich/Berlin)
• Flexible working hours
• Fixed salary: 50,000 €
• Value-App with tax-free fringe benefits :)
• Perspective for further development (e.g. Head of Marketing)

✨ Interest Sparked?

If so, we look forward to:

• A brief CV
• A few lines about your background and interest in the role