Marketing Manager (Channel Marketing)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production. Role Summary: As a marketing manager for the Greater China region, you'll design and execute marketing campaigns using online platforms, social media, and other digital channels to drive brand awareness, customer engagement, and lead generation. Key Responsibilities: • Develop and implement comprehensive marketing strategies aligned with business objectives; • Collaborate with cross-functional teams to create engaging content, including blog posts, videos, podcasts, and social media posts; • Conduct market research and analysis to identify trends, opportunities, and challenges; • Manage and optimize marketing campaigns across multiple channels, including email, search engine optimization (SEO), pay-per-click (PPC) advertising, and influencer partnerships; • Analyze campaign performance using data analytics tools and provide recommendations for improvement; • Build and maintain relationships with key stakeholders, including clients, partners, and internal teams; • Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve marketing strategies. Requirements: • Bachelor’s degree in Marketing, Communications, or a related field; • At least 5 years of experience in marketing management, preferably in the technology sector; • Strong understanding of digital marketing channels, including social media, email, SEO, PPC, and influencer marketing; • Excellent communication, project management, and analytical skills; • Ability to work independently and collaboratively as part of a team; • Fluency in Mandarin Chinese (spoken and written); • Familiarity with data analytics tools and ability to analyze campaign performance. Benefits: • Competitive salary and benefits package; • Opportunity to work on cutting-edge projects and technologies; • Collaborative and dynamic work environment; • Professional development opportunities, including training and mentorship programs.