Marketing Manager – Brand, Content & Social (Football Startup)(m/w/d)

Hey! Nice to have you here

As the Super-Platform for non-professional football in Europe, we bring professional experiences - from news to data and gamification - directly to a community of over 190 million footballers and fans.

We are Prematch, founded in 2021 in Cologne, a dynamic startup with smart and "hungry" team members. Our Marketing- and Business-Team sits in Cologne, Berlin & London, our Tech- & Product-Team works remotely across Europe.

We get backing from strong partners like adidas, Krombacher, NIVEA MEN and the Techniker Krankenkasse - and have 1-2 exciting collaborations in the pipeline. Successful investors like Ralf Reichert (CEO of ESL) or Verena Pausder support us on our way.

Already a good match if you…

• Location: You see yourself in one of our great offices in Cologne, Berlin, or London - and don't want to work exclusively remote!
• Experience: You have a creative background (2–6 years) and a portfolio that shows strong social-first orientation.
• You like working in a growing team & startup

Facts

• Start: From April 2026
• Scope: Full-time
• Responsibility Area: Marketing & Brand
• A faster, simpler, and more transparent application process

We need you for this

You help us develop the PREMATCH Brand further. Your goal: a scalable content system that creates attention, strengthens community, and increases brand preference.

Your tasks

Brand Building

• We sharpen and consistently develop our brand image through design, tone, and storytelling.
• We build a reusable brand system (guidelines, templates, creative principles) that scales across channels and brands.
• We establish recognizable content series (recurring formats/series) that the target audience returns to regularly.

Social Media (organic + paid)

• You take responsibility for theme planning and publication rhythm on key social media channels.
• You produce social media-first content and/or lead creative direction (video, static motifs, short-form series) including strong "outdoor" presence (entrance, text lines, cuts).
• You work closely with Growth/Advertising to develop high-performance motives and rapidly improve them through fast test cycles.
• You translate performance data into clear creative decisions: what we focus on, what we stop, what's next to be tested.

Kooperationen & Community

• We develop and implement cooperation concepts with creators, communities, and local partners.
• We build slim partner packages (materials, briefings, formats) so that shared content and sharing for others are super easy.
• We identify scalable dissemination levers to increase reach without diluting the brand.

What you need

• Brand Building: You can build a brand sustainably through content - not just through individual campaigns.
• Visual Taste: You have very good visual taste and feel comfortable in front of the camera (design, editing; motion basics are a plus).
• Creative Strategy: You're strong on positioning, format/series development, channel thinking, and have an advanced distribution mindset.
• Data Skills: You're data-comfy, understand central social and paid creative performance metrics, and lead smart learnings from them.
• Hands-on Mentality: You work quickly, pragmatically in implementation, and raise the creative bar at the same time.
• Copywriting: Hooks, captions, and series framing
• Editing: Short-form storytelling with clear narrative flow
• Production: Creator briefing & direction for efficient content production
• Culture Fit: Deep understanding of sports/football culture, tone, and matchday dynamics
• Design: Social-first design & packaging (format setup, thumbnails/title cards, recognizability)
• Languages: You have fluent German and English skills

Of advantage, but not a must

• Brand Building: Experience in D2C or agency environment with clear outcomes
• Motion Basics: Motion design/animation skills (template-based, fast & scalable)
• Paid Creative: Experience in paid social creatives (performance creatives, ad variants, hook-testing)
• Activation: On-ground activation at events/matchdays, local partner activations & content on-site

Why we?

• Be part of it from the start - Shape actively with us how Prematch grows and changes amateur football.
• Competitive salary, that can hold its own.
• Employee participation (VSOP) - You benefit directly from the company's success.
• Three cool offices in Cologne, Berlin, and London - With real startup vibe to work and start together. If you want to experience another office, we'll support that gladly.
• Homeoffice - Depending on the distance from your home to the office, you work 1-3 days a week in the office and the rest of the time flexibly remote. For Tech & Product, some parts are 100% remote possible.
• Remote, even from further away - Whether a week of sunshine abroad or a few days with family - at our place you can work flexibly outside your home.
• Team spirit - Regardless of whether in the office or at home: We ensure that our team remains well connected through modern tools and a virtual office.
• Modern IT equipment - We provide you with the necessary tools and devices to work productively.
• 27 vacation days per year - For your relaxation and to recharge new energy. If you're a parent, we have an extra special rule for you to balance family and leisure time even better.
• Team events at our locations – Whether after-work in Cologne, Berlin, or London: We bring our teams together regularly – to exchange, socialize, and grow as a team.

Exactly your thing?

Then don't waste any time!

We just need your current CV (we like it easy!) You can easily enter more information about you in our short application form. Lisa will then get in touch with you.

We're all very relaxed - so start right away with the