Marketing Manager B2B (m/f/d)

Job Description

As a Marketing Manager B2B (all genders), you will ensure the effective, target-group-oriented marketing of our training and educational offerings in the DACH region. Your focus will be on events, LinkedIn, and campaign activation – you will translate product and brand strategy into concrete measures with the corresponding assets (briefings, scripts,...), which generate leads, increase awareness, and strengthen our market position. You will work hands-on and closely with Product Marketing, Motion & Graphic Design, Growth Marketing, Sales, and external partners.

Focus Areas of Your Role:

• Planning, theme identification, and creation of organic LinkedIn content for B2B target groups; creation of briefings for paid formats in coordination with our Growth team

• Conception, operational implementation, and content support for B2B events (storyline, presentations, invitation & follow-up communication, stakeholder coordination)

• Content preparation and moderation support for webinars/thought leadership formats (agenda, scripts, mailings, follow-up)

• Conception and content development of B2B events

• Creation and coordination of marketing assets (scripts, briefings,...) for Motion and Graphic Design, as well as accompanying production until distribution

• Support with launch communication and sales enablement (e.g., adaptation of product messages) as well as coordinating PR contributions

• Performance evaluation and reporting (LinkedIn metrics, event KPIs, leads), maintenance of templates/guidelines, trend research, and process optimization.

What You Bring

• Several years of professional experience in marketing in the DACH market, ideally in the education, tech, or SaaS sector; demonstrable experience with B2B events

• Proficiency in social media marketing with a focus on LinkedIn (editorial planning, content formats)

• Very good German (C2) in spoken and written form for social posts, event communication, landing pages, and mailings; good English (C1) for tools and occasional exchange

• Experience in creating briefings and assets for the design team, as well as in collaborating with Growth/Performance teams

• Confident use of Google Workspace/MS Office; experience with CRM/newsletter tools (e.g., HubSpot, Salesforce, Mailchimp) and social publishing tools is an advantage; basic knowledge of webinar software

• Structured, hands-on work approach, excellent organizational and communication skills, team-oriented, and resilient during peak phases

• Willingness to travel within DACH and flexibility for evening/weekend assignments; openness to AI-assisted tools and interest in PR/Communications as well as Product Marketing.

What We Offer You

Work Culture
You can expect a solution-oriented and data-driven approach, an open feedback culture, and a strong team spirit. Two trustees elected by the entire StackFuel team will support you with questions and concerns as a neutral, confidential point of contact.

Ownership
Take responsibility from day one, actively contribute your own ideas, sustainably shape processes, and significantly influence our workflows.

Hybrid Working
We operate on a hybrid model and are usually present at our Berlin office 3 days a week.

Workation
You can work from anywhere within the EU, EEA, and Turkey for up to 10 days per year.

Space for Exchange
Regular team exchanges, seasonal celebrations, and a well-stocked kitchen foster a vibrant community.

Development
Complete our online training courses to expand your technical skills and develop into an expert in data and AI.

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