Marketing Manager B2B IT / Managed Services (m/w/d) - 1435

We are looking for a Marketing Manager, who will actively build up our marketing department, support sales with campaigns and generate qualified leads in the midmarket.

Tasks

• Planning and implementation of B2B marketing measures to support sales targets and convert market potential into qualified leads
• Development and execution of campaigns along the marketing funnel – from target group appeal to content creation to lead handover to sales
• Closely coordinating with sales to identify relevant target customers, use cases, pain points, and campaign themes
• Creation and optimization of sales materials (product and service one-pagers, presentations, reference stories, offer attachments) for the sales team
• Presentation of customer references, success stories, and benefit arguments to support specific sales opportunities
• Maintenance and further development of our website content and a clear structure for services, references, and call-to-actions
• Conceptualization and implementation of LinkedIn activities to increase visibility among midmarket target customers
• BUILDING simple marketing automations and nurturing tracks (e.g. newsletters, follow-up emails) in close coordination with sales
• SUPPORT for webinars, events, and other sales-related marketing actions including lead follow-up in CRM

Qualification

• Multiple years of experience in B2B marketing, ideally in the IT sector (system house, managed service provider or comparable)
• Demonstrable experience with campaigns for lead generation and content marketing for complex services that require explanation
• Familiarity with digital marketing tools; experience with a CRM system is an advantage
• Excellent written and communication skills, as well as the ability to explain complex IT topics in a clear manner
• Analytical and structured working style with high awareness of key figures and reporting
• Hands-on mentality, team player, and enthusiasm for shaping a new marketing department
• Very good German language skills, good English language skills desired

Benefits

• Personal additional benefits, flexibly tailored to your needs – e.g. job ticket, job bike, gym pass or other additional benefits that can be individually agreed upon
• A very good and pleasant working atmosphere in a dynamic and international work environment.
• An open communication culture with flat hierarchies and fast decision-making processes
• SUPPORT for professional and personal development
• Attractive, performance-based remuneration consisting of fixed and commission components

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