Marketing Manager (B2B Healthcare) (m/w/d) Teil- oder Vollzeit (mind. 25 Stunden)

We want to give doctors and therapists the space to heal people. Our vision drives us. For over 40 years, we have been one of the most successful private medical billing companies in Germany. Currently, we are in an exciting phase of digitalization and growth. Join our highly motivated team and let's set new standards in the German healthcare system together. We are looking for an experienced Marketing Manager (B2B Healthcare) (m/w/d) who will actively shape and develop our lead generation. Your focus will be on conceiving, planning, and implementing marketing measures for doctors and therapists – particularly through webinars, specialist events, cooperations, partnerships, and relevant content formats. You will work closely with sales, online marketing, and management, taking responsibility for performance, budget, and the further development of our measures. Your tasks:

• Planning, conception, and implementation of targeted marketing strategies and campaigns for lead generation in the B2B field
• Responsibility for the lead generation funnel: planning, implementation, steering, and optimization of campaigns, measures, tools, and KPIs
• Organization and management of webinars, specialist events, seminars, and events
• Promotion and further development of existing cooperations and partnerships, for example with associations and relevant multipliers in the healthcare system
• Development and implementation of cross-media campaigns to support sales, brand awareness, and growth
• Creation and further development of marketing materials and lead generation content such as whitepapers, presentations, brochures, flyers, or advertisements
• Conception and partial implementation of design, text, image, and video projects – including support from modern AI and image generation tools
• Planning, steering, and control of the marketing budget
• Analysis and evaluation of marketing measures using common CRM, reporting, and analysis tools
• Project management and steering of external service providers such as agencies, event organizers, or printers
• Ongoing further development of existing formats, processes, and measures

Qualification:

• You bring several years of experience in B2B marketing and understand how to effectively address target groups in the healthcare system with relevant measures
• You think strategically, work structured, and feel at home in both conception and operational implementation
• You enjoy being visible, building contacts, and actively shaping formats like webinars, events, or partnerships
• Completed studies or equivalent qualification in the field of marketing, communication, business administration, or a related field
• At least 5 years of professional experience in B2B marketing, lead generation, or a comparable role, ideally in the healthcare sector
• Experience in planning and implementing marketing campaigns with a focus on lead generation
• Practical experience in event planning, project management, and managing cooperations and partners
• Experience in KPI-based steering of marketing measures and managing budgets
• Experience in working with common CRM, reporting, and analysis tools
• Very good organizational skills and a structured, self-responsible working style
• Excellent communication skills, confident appearance, and joy in networking
• Openness to new tools and working methods, particularly in the use of AI
• Very good German language skills in writing and speaking

Benefits:

• We offer the opportunity to actively shape our company and develop it further in a responsible role:
• The opportunity to implement our vision – "Doctors and therapists the space to heal people" – into reality
• A responsible role with a lot of scope for design in a modern, but growth-oriented traditional company where everyone knows each other
• Closely working with sales, online marketing, and directly with management
• Bright, spacious office rooms in a central location in Munich-Moosach
• Flexible working hours in part-time or full-time from 25 hours, hybrid working after the induction phase possible
• Attractive remuneration and various additional benefits, such as support for occupational pension, corporate benefits portal, travel expense allowance, and annual company outing
• Modern tools and a good data basis for controlling your measures

If this speaks to you? Then please send us your comprehensive application documents with a cover letter and curriculum vitae. Please also share your salary expectations and the possible start date with us. We look forward to you. Find more English-speaking jobs in Germany on Arbeitnow