Marketing Manager B2B (all gender)

We've already taken a peek at what's happening from our desk into a trench?
Because we at DeepUp are capturing and documenting reality using our high-resolution 3D scan technology in as-built quality. In short, we're revolutionizing underground network infrastructure.
Through our versatile product vision, you'll have countless opportunities to bring your ideas and visions actively into the DeepUp history and achieve great things together.

Aufgaben

This is what's expected of you

Building marketing. Delivering leads. Measuring impact.
In this role, you'll be responsible for our B2B marketing. You'll connect strategic thinking with operational implementation, make data-driven decisions, and bring processes and tools together so they function and have measurable impact.
If you prefer building themes rather than managing them, you'll get started here!

• Marketing Ownership:You're responsible for our B2B marketing end-to-end – from systems and processes to measurable impact on leads and growth.
• HubSpot & Automation:You'll build HubSpot as a central CRM further out and be responsible for automations, lead nurturing, funnel logic, and scoring.
• KPIs & Performance:You'll define relevant key performance indicators, ensure clean tracking, and lead concrete optimizations based on data.
• Website & Conversion:You'll develop the website, landing pages, and funnels continuously further – with a clear focus on conversion and lead quality.
• Content & Visibility:You'll build SEO, content, newsletters, and LinkedIn systematically to increase visibility and demand for complex products.
• Paid Marketing & Budget:You'll steer performance campaigns (Google/LinkedIn), set budgets strategically, and evaluate the impact.
• Events & Trade Shows:You'll plan and execute trade shows and events pragmatically – from preparation to on-site implementation.
• Sales Enablement:You'll ensure marketing reaches sales – with materials, arguments, and content that supports sales in closing deals.

Qualifikation

• Experienced in B2B Marketing:Mind. 3 years of relevant experience in B2B marketing, ideally in the SaaS-, Tech- or software environment of a start-up or scale-up.
• Data-driven:You work with KPIs, analyses, and reports and can create evaluations independently (e.g., in Excel/Sheets).
• Tool-savvy:You have very good operational knowledge in HubSpot as well as experience with GA4, WordPress, and common ad platforms (Google/LinkedIn).
• Generalist with depth:You understand B2B sales, customer journeys, and content for complex products.
• Linguistically gifted & travel-friendly:You communicate effortlessly in German (C2) as well as English (C1) and are flexible to be used for trade show appearances and events.
• Ownership & Drive:You take ownership, recognize the need for action, and drive topics actively forward. Delivery is more important to you than perfection.

Benefits

• Hybrid work model with 1-2 days on-site in Bonn

• Use our company pension plan at provision-free rates – because your future is important to us!

• First day on site in Bonn – including team lunch and introduction to the world of DeepUp (start also possible remotely)

• Joint events in our modern Bonner office, where networking and having fun take center stage

• A cozy coffee lounge to relax during your breaks

• Buddy program for a successful onboarding

• Shape your (work) life flexibly in agreement with your team

• Modern work equipment tailored to your needs

• Look forward to 30 days of vacation time plus Christmas and New Year's Eve as fixed free days on top

• A role with clear responsibility and genuine scope for action

• Direct influence on the growth and visibility of our company

• Short decision-making paths and collaboration at eye level

• An environment where measurable impact and collaboration take center stage

• Self-organized teams with a focus on results

• Exchange at eye level and continuous peer-to-peer learning

• The opportunity to build marketing sustainably in a scale-up and shape it

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