Marketing Manager Alps/CEE

The Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security. This team builds materials for our partners, our sales teams, and our industry. Being in Marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Job Summary

We’re looking for a results-oriented, performance-driven marketing manager to design, build and execute our marketing plan for the Alps and CEE Region. Reporting into the Director, EMEA Central Marketing, you will partner with, and influence, the Regional Sales Directors to build data-driven plans supporting Platformization and regional sales strategies to drive exponential growth in this market segment. The successful candidate will have a proven record of strategic planning and influencing at senior leadership levels, field and channel marketing experience - and isn’t afraid to roll up their sleeves.

Key Responsibilities

• Develop and execute integrated regional marketing plans for the Alps and CEE region, based on the marketing strategy and fully aligned with business objectives and Go-to-Market (GTM) priorities
• Drive omnichannel campaigns that create connected customer journeys — combining digital, social, and in-person experiences to generate new sales opportunities, accelerate pipeline, and strengthen customer relationships across key accounts and buying centers
• Plan and execute online and offline events, webinars, and thought leadership activities to engage strategic audiences, elevate brand visibility, and support business-critical deals
• Collaborate closely with Regional Sales Directors, EMEAL Marketing Leadership, and partners to ensure strong alignment, business impact, and seamless execution across direct and indirect routes to market
• Enable and support channel partners by co-developing joint marketing plans, managing co-marketing investments (MDF), and ensuring effective marketing attribution and ROI measurement through deal registration and pipeline tracking
• Leverage AI tools and insights to improve campaign performance, audience targeting, and content personalization, driving measurable pipeline contribution
• Analyze and report marketing performance using data-driven insights to optimize investments and continuously improve results
• Act as an ambassador and evangelist for Palo Alto Networks’ marketing strategy — building trusted relationships with sales teams, partners, and thought-leadership communities to enhance regional impact