Marketing Manager Activation New York

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. Title: Regional Activation Manager Location: Remote - New York Job Type: Full Time | Exempt About the Role: The Regional Activation Manager drives localized marketing initiatives in support of Curaleaf's sales teams within an assigned region. This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market (RTM). The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnerships—all while balancing strategic priorities and tactical execution. Key responsibilities include: Developing and executing localized marketing strategies that drive sales growth and brand awareness; Collaborating with cross-functional teams to ensure seamless integration of marketing initiatives across channels; Analyzing market trends and consumer insights to inform marketing decisions; Building strong relationships with internal stakeholders, including national brand teams and sales teams; Staying up-to-date on industry developments and competitor activity to maintain a competitive edge. What We Offer: Competitive salary and benefits package; Opportunity to make a meaningful impact in the cannabis industry; Collaborative and dynamic work environment; Professional development opportunities; Flexible remote work arrangement.