Marketing Lead (m/f/d) Performance & Brand

Do you combine strategic marketing thinking with a keen eye for numbers, trends, and impactful campaigns? Do you develop creative concepts, manage digital marketing measures based on data, and want to sustainably develop our brand? Then become part of MySpa!

We are looking for an experienced Marketing Lead (m/f/d) who will be holistically responsible for our marketing strategy – from brand positioning and campaign development to performance optimization across relevant digital channels. You will actively shape our growth and ensure that our marketing measures are creative, efficient, and measurably successful.

Responsibilities

• Development and implementation of a holistic marketing strategy to strengthen our brand and acquire new visitors.
• Conception, management, and continuous optimization of digital marketing campaigns, e.g., via Google Ads, Meta, Social Media, or other relevant channels.
• Analysis of marketing and performance metrics and derivation of concrete optimization measures.
• Responsibility for brand positioning, target audience communication, and further development of our marketing communication.
• Monitoring of market, competitor, and industry trends, and translation of relevant findings into concrete marketing measures.
• Planning, management, and monitoring of marketing budgets.
• Coordination and collaboration with internal teams as well as external agencies, service providers, and partners.
• Development of cross-channel campaigns that meaningfully combine brand building and measurable performance.

Qualifications

• Several years of professional experience in strategic and operational marketing, ideally with a focus on performance marketing, brand marketing, or growth marketing.
• In-depth knowledge in planning and optimizing digital campaigns, especially in Google Ads and social media advertising.
• Very good analytical understanding and experience in handling marketing KPIs, reporting tools, and budget management.
• Creativity and a good feel for brand communication, target audiences, and current marketing trends.
• Experience in collaborating with agencies, external partners, and internal stakeholders.
• Independent, structured, and solution-oriented way of working, and enjoyment in actively driving projects forward.
• Assertiveness and the ability to translate strategic topics into concrete operational measures.

Benefits

• Attractive, market-standard remuneration
• Hybrid working model with flexible working hours
• Further benefits: WellHub
• Room to actively contribute to the company's AI roadmap instead of just implementing specifications

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