Marketing Lead (m/f/d) – Content, LinkedIn & Video | AI Software for Construction & Real Estate

About neoBIM

neoBIM develops AI software for the construction and real estate industry. Our configurator transforms a plot of land into building variants with economic calculations, and our second product reads municipal council minutes to find construction projects before they are put out to tender. Our clients are system builders, general contractors, and developers.

PLIERA (pliera.com) is our product brand. Our founders are pioneers of architectural software and know how to make a product an industry standard.

Until now, almost all conversations have originated from our outbound sales and trade fairs. You will change this: As the first marketing person, you will build inbound until system builders, general contractors, and developers request a demo on their own. You will work closely with Marko, our Principal Architect, every day. A brand book, website, newsletter, and clear rules for public statements already exist.

Who is this role ideal for?

• You want to build marketing from scratch, not just manage it

• You prefer to write, shoot, and edit yourself rather than briefing others

• You want to see the impact of your content on sales

• You are eager to work in an industry where hardly anyone is doing marketing properly yet

Your Responsibilities

• Positioning & Story – work with the founders to define how we talk about neoBIM and PLIERA

• LinkedIn – our most important channel: company pages, posts for the founders, support for Marko's feed, your own feed

• Video – short clips, videos (preferably with you on camera), app walkthroughs for YouTube. Produced by yourself

• Website & Blog – texts, forms for demos and trials, tracking every request source in the CRM. Content that is found on Google and in ChatGPT or Perplexity

• Newsletter – you will take over

• Content from customer conversations – attend sales meetings twice a week. These will be turned into posts, videos, customer stories, and quotes, each with approval

• Trade Fairs – BAU, EXPO REAL, BIM World: content before, during, and after. You will be at the booth

After six months

• Founders and sales team tell the same story that you developed

• More demo requests from companies that found us themselves

• LinkedIn posts from the team and from you every week

• Regularly new videos, short and detailed

• Clear path to a demo on the website, with the source known for every request

• First blog articles rank, AI search tested

Your Profile

• Building from scratch – at least five years of B2B marketing with a focus on content, having been the first marketing person at least once (startup or new unit)

• Hands-on – you produce texts, graphics, and simple video editing yourself. You show work that is largely yours and what it achieved

• Camera – you have already produced your own videos

• SEO & AI Search – you have made a company visible for a self-chosen search term and know from your own tests how content lands in ChatGPT, Perplexity, and Google's AI Overviews

• AI yes, AI jargon no – you work daily with Claude, ChatGPT or similar, our content workflow is AI-based, but with your input and style

• Factual accuracy – no unverified numbers, no customer logos without approval

• German & English – in spoken and written form so that no one needs to proofread anymore

Nice to have

• You have founded a company yourself

• System builders, general contractors, developers, or building material manufacturers as clients, PropTech or ConTech

• Written texts for founders or moderated webinars

• You have already managed trade fair appearances

• English and German on camera as well

• Additional foreign languages (preferably Korean) are a plus

• Figma, Premiere or CapCut, Beehiiv, Zoho CRM

More important than your CV: Initiative, personality, and a desire to get things done.

Work Environment and Benefits

• Build and shape marketing from the ground up, influencing how neoBIM sounds

• Short decision-making paths: You report to our Principal Architect and the founders; decisions are made in one conversation

• Live product and real customer conversations as raw material for your content

• Remote within Germany or hybrid in Karlsruhe, plus team and trade fair days

• Full-time, starting as soon as possible

• Good hardware and the tools you need

• Real onboarding and feedback

Women are underrepresented in our team. We are therefore particularly pleased to receive applications from them.

Questions? Feel free to call: Felix, +49 176 95422094 (phone or WhatsApp).

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