Marketing Lead (m/w/d) - AI-First

We are Logivations, an international Tech- and Consulting company from Munich. Our product W2MO is one of the world's leading platforms for Digital Twins in Supply Chain, Warehouse, and Production Logistics – over 30,000 professional users, SAP Application Development Partner, Gartner "Cool Vendor", LogiMAT "Best Product".

We have recently expanded our W2MO platform with a MCP-Server, allowing Claude, ChatGPT, and Gemini to work natively in the Digital Twin. This means that a logistics planner can speak with their warehouse like they're speaking with a colleague who knows every nook and cranny. Our partner company Pixel Robotics provides automation – autonomous mobile robots with KI-camera navigation.

Aufgaben

Your Role

You will be responsible for our marketing independently – strategically and hands-on. You will lead a small team of 2-3 people, develop the marketing conceptually further and implement it yourself with ease. Specifically:

• Marketing Development – Positioning, Buyer Personas, Campaign Logic, and Annual Planning for both brands sharpen
• Team Leadership – train, develop, and orchestrate a small team
• Owned Channels – Homepage, Newsletter, and Social Media conceptually and editorially lead
• Content & Material – Whitepaper, Videos, Case Studies
• Events – LogiMAT, Congresses, AI & Robotics Days at our location
• Conversion & CRM – Optimization of the lead flow from the trade show to a qualified appointment and CRM and funnel structures
• Thought Leadership – we have an exciting story in the KI-Logistics space; it needs to come out there too

You will work on both brands – Logivations and our partner company Pixel Robotics. Enterprise software and hardware startup, two buyer personas, one marketing stack.

Qualifikation

This is what you should bring

• 2-6 years of B2B marketing experience, ideally in Tech/SaaS/Industry (Intralogistics or Robotics is a bonus, not a must)
• First leadership experience or clear enthusiasm to take responsibility for a small team
• You are KI-native. Claude Design is not a foreign word to you, but your mockup tool – you build landing pages, slides, and campaign prototypes in an afternoon instead of a week
• Familiarity with B2B content that doesn't sound like LinkedIn's mandatory update
• You are really hands-on: you write yourself, design yourself, think funnel to the end
• German on a native level, English fluently

Benefits

What awaits you

• Good products, good customers, good technology – and marketing that has yet to reach its potential. Changing this would be your job
• A small team that you can develop further and prospectively expand
• Direct collaboration with the management, product, and sales
• Tech stack that constantly updates: we integrate LLMs live into the product – you should work just as actively with it
• Bureau in Munich, flexible working hours, hybrid
• Flat hierarchies, international team, genuine freedom of design

How to apply

• A brief introduction on why this role is particularly suitable for you
• Two work samples (Landing page, strategy, campaign, deck – what you especially enjoyed building)
• Three sentences on how you currently use KI in your marketing workflow