Marketing Lead, Digital & Events - Vancouver

About the Role Aequilibrium (AEQ) is seeking a senior, hands-on Marketing Lead, Digital & Events to work directly with the founder and executive team to drive brand awareness, thought leadership, and commercial impact across our consulting and innovation offerings. This role is designed for an experienced marketer who has operated closely with executive leadership in Canadian tech companies or technology professional services firms , understands how founders and exec teams think, and is comfortable navigating the complexities of a fast-growing, high-performance company. Key Responsibilities: * Develop and execute integrated marketing strategies and campaigns to generate leads, build brand awareness, and support business development goals. * Manage and optimize all digital marketing channels, including website, SEO/SEM, social media, email marketing, and content marketing. * Plan, manage, and execute a range of events, from webinars and workshops to industry conferences and executive roundtables. * Develop and maintain a content calendar, working with internal and external resources to create high-quality content that engages target audiences and supports thought leadership. * Analyze marketing campaign performance, track key metrics, and provide regular reporting to the executive team. * Manage the marketing budget and ensure effective allocation of resources. * Collaborate with sales, product, and other teams to align marketing efforts with overall business objectives. * Stay up-to-date on industry trends and best practices in marketing and technology. Qualifications: * Bachelor's degree in marketing, communications, or a related field. * 8+ years of experience in marketing, with a focus on digital marketing and event management. * Proven track record of developing and executing successful marketing campaigns that generate leads and drive revenue. * Strong understanding of digital marketing channels, including website, SEO/SEM, social media, email marketing, and content marketing. * Experience planning and managing a range of events, both virtual and in-person. * Excellent written and verbal communication skills. * Strong analytical skills and the ability to track and measure campaign performance. * Experience working with executive leadership and a good understanding of how founders and exec teams think. * Experience in the Canadian technology sector or professional services industry is a plus. What We Offer: * Competitive salary and benefits package. * Opportunity to work with a talented and passionate team. * A chance to make a real impact on a growing company. * The opportunity to grow your career. * A collaborative and supportive work environment.