Marketing Lead - B2B Demand Generation & Growth (m/f/d) - Remote

About Us

ZEP is a cloud-based software for project controlling – from project time tracking through absence management to invoicing. More than 3,000 companies, primarily project-oriented service providers such as consultancies, IT, and engineering firms, already work with ZEP.

Since our founding in 2000, we have been owner-managed and have grown continuously. Now we want to take the next step and convince even more companies of ZEP. As Marketing Lead, you will develop the right ideas and measures to acquire new customers and actively drive our growth.

Do you want to not only implement marketing but also be responsible for it – with clear pipeline targets, your own budget, and a team that you will further develop?

As Marketing Lead at ZEP, you will be responsible for the results of our marketing and the resulting pipeline. You will lead the marketing team as well as our agencies and service providers, manage the marketing budget, and actively intervene when numbers deviate from the plan.

You will work closely with Sales and Management. You will combine strategic thinking with a hands-on mentality where it matters.

Your Responsibilities

• You will be responsible for our pipeline targets and the marketing budget and actively counteract deviations in figures.

• You will develop the marketing strategy together with management, sharpen positioning and messaging for our B2B target groups, and derive goals and priorities from this.

• As part of the management team, you will bring the marketing perspective into strategic decisions at the company level and actively shape the further development of ZEP.

• You will lead the marketing team, set priorities, and further develop team members both professionally and personally.

• You will manage and challenge our agencies and service providers – especially in the paid sector (e.g., Google Ads, Paid Social) – with clear goals and briefings and measure them by their results.

• You will build demand generation across multiple channels, not just through paid.

• Together with sales, you will improve lead quality and the handover to sales.

• You will ensure clean tracking and attribution across the entire funnel.

• You will analyze campaigns, funnels, and conversion rates – if necessary, you will do this yourself in HubSpot and in tracking – and derive concrete next steps from them.

• You will further develop SEO and visibility in AI Search as a growing channel.

• You will further develop our website and generate more leads from existing traffic.

Your Qualifications

• You have several years of experience in B2B SaaS marketing, with a focus on demand generation.

• You have demonstrably achieved pipeline or revenue targets and have had budget responsibility.

• You have already gained leadership experience: You have led a marketing team, set priorities, and developed employees.

• You have experience in managing and professionally challenging agencies and service providers.

• You are so familiar with performance marketing (Google Ads, Paid Social) that you can lead agencies at eye level.

• You are proficient in analysis, tracking, and attribution; ideally, you have experience with HubSpot.

• You naturally use AI in your work and know where it brings real added value.

• You have a hands-on mentality and do not wait for every next step to be dictated to you.

• You have very good German language skills and can also communicate confidently in English.

Your Benefits

• 30 days of vacation and unlimited employment contracts

• Remote First Company – Work from anywhere within Germany!

• Support for home office setup

• Opportunities, freedom, and co-creation possibilities of a startup combined with the security of a company established for over 20 years in the medium-sized sector.

• Flexible working hours – No core working hours, just coordinate with the team.

• Windows or Mac? Decide for yourself!

• 50 EUR monthly voucher for various material benefits or Urban Sports membership

• Jobrad with employer subsidy

• Open, team- and results-oriented culture

• Regular workshops, lunches, and events for team building

• Individual pension plans

If you find yourself fitting the requirements and want to actively shape this area, we look forward to receiving your application!

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