Marketing- & Kommunikationsmanager/In (M/W/D) - Brand & Content

The Maschmeyer GmbH is a family-owned company with several body and paint shops in North Rhine-Westphalia. Our goal is to continuously strengthen our network of locations, taking into account the market consolidation in the industry. With our further growth and expansion of our network, we are also developing our brand continuously.

To achieve this, we are looking for a creative, digital, and structured marketing manager (m/w/d) who will shape our entire brand presence and ensure a unified and professional communication together with the management, departments, and external advertising agency.

Our company - with the connected PREMIUM body and paint centers - is one of the largest and most modern in Germany in the industry.

We are a high-tech service company that provides all services around car repair and accident repair under one roof for any manufacturer and type.

Our dynamic and well-coordinated team consists of many great and friendly personalities.

Become JETZT part of our wonderful team.

Aufgaben

• Responsibility for the further development and implementation of our corporate identity across all locations and communication channels
• Development and implementation of marketing measures for the areas Digital, Social Media, Print, and Corporate Communication
• Creation of content for Instagram, Facebook, TikTok, YouTube, LinkedIn, and other platforms
• Self-production of photos, videos, reels, and other digital contents from our company's daily life
• Development of creative content ideas to increase our brand awareness and reach
• Support in SEO, online marketing, and digital communication measures
• Creation and editing of print media, advertisements, flyers, brochures, and presentations
• Design of printed files with corresponding programs
• Coordination of advertising materials, vehicle lettering, location branding, and workwear under consideration of our corporate identity
• Support for our personnel department in employer branding measures and recruitment campaigns
• Collaboration with external partners such as advertising agencies, photographers, printers, and other service providers
• Support in digitalization projects and the further development of our internal communication processes

Qualifikation

• Educational background or study in marketing, media design, communication, or a comparable qualification
• Professional experience in marketing, content area, or advertising agency
• Excellent sense for brand building, design, and target-group-oriented communication
• Passion for social media and current digital trends
• Experience in creating photo and video contents as well as social media formats
• Familiarity with graphic programs
• Knowledge of website maintenance and digital platforms
• Creativity combined with a structured and independent working style
• Safe handling of modern digital tools and interest in using KI-based solutions for efficient content creation
• A confident, authentic, and secure appearance
• Excellent German language skills in writing and speaking
• Friendly and clear communication style as well as pleasure in dealing with people
• Positive and open-minded attitude
• Pleasant appearance
• Teamwork ability and enjoyment of work
• Flexibility, reliability, and punctuality
• Driver's license class B

Benefits

• Zentral position with design freedom
• Attractive performance-based remuneration
• Firm employment contract in a healthy company
• The opportunity to shape the brand presence of a growing family-owned company
• Much autonomy and short decision-making paths
• Modern workplace
• Collaboration with a professional advertising agency
• Long-term development prospects
• 30 full vacation days
• Employee discounts
• Pension plan
• Profit-sharing
• Flat hierarchies and a friendly team

You understand marketing as a comprehensive brand management and not just the implementation of individual advertising measures. You ensure that the Maschmeyer GmbH presents a unified, modern, and professional image at all locations and across all channels.

You combine creativity with high quality standards and implement ideas independently - from the first content idea to social media posts and videos to print materials, location design, and digital communication measures.

In doing so, you always keep our company's goals and sales requirements in mind and develop measures together with the management, departments, and advertising agency that strengthen our brand, reach customers, and recruit new employees for our company.

You enjoy trying out new paths, recognizing trends early on, and using modern technologies and KI-based tools sensibly. Your goal is to continuously develop the Maschmeyer brand and professionally establish it for the future.

Then come aboard.

We look forward to you!

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