Marketing & Innovation Manager 80 - 100% (m/f/d)

Fresh Drink AG stands for entrepreneurial spirit, short decision-making processes, and consistent implementation. With around 30 employees, we develop, produce, and market premium beverages for the Swiss market. Under the brand sluups, we are the market leader in fresh juices and functional shots. We identify relevant consumer trends early and translate them into convincing concepts that help shape the Swiss retail landscape.

We are looking for immediately or by arrangement

with functional deputy for Marketing Management

Your Tasks

• Development of new product and marketing concepts from the initial idea to the finished market launch, including positioning, target group, benefit proposition, appearance, packaging, communication hierarchy, and launch plan, as well as active participation in the innovation team
• Further development of our brands and product portfolios – primarily sluups – including brand appearance, label design, ambassadors, and brand cooperations in close collaboration with internal teams for graphics and digital marketing, as well as with external partners
• Joint development of marketing strategy, marketing plans, and overarching campaigns and activation concepts with the Marketing Manager, the Digital Marketing Manager, and external agencies
• Close collaboration with sales in the marketing of our portfolio, new concepts, and brand activities, including support with sell-in, customer presentations, and sales materials
• Identification of new market and growth opportunities and derivation of concrete business ideas and innovation approaches
• Functional deputy for the Marketing Manager

Your Profile

You are hands-on, think entrepreneurially, and bring new ideas to fruition with creativity, persuasiveness, and drive.

• Degree or higher further education in Marketing, Business Administration, or a comparable field
• Several years of professional experience in marketing with own responsibility for brands, marketing plans, campaigns, and their implementation
• Ideally, experience in the FMCG, Food, Beverage, Consumer Health, or Consumer Goods sector, as well as with product innovations and new launches
• Persuasive and communicative personality with natural presence, initiative, and assertiveness
• Strong conceptual and creative skills, as well as a good feel for brands, design, consumer needs, and market opportunities
• Good commercial understanding and confidence in handling market, sales, and competitor data; experience with or comparable market data is advantageous
• Native-level German and very good English skills

We Offer You

• A versatile marketing and innovation role with a lot of creative freedom, functional deputy for Marketing Management, and development perspective
• The opportunity to actively shape new business ideas, products, and brand appearances
• Short decision-making processes and a modern work environment
• 30 days of vacation, 41-hour week
• Flexible working hours

Send your application documents to:
, Head of Marketing

Please submit personal applications only – inquiries from recruitment agencies will not be considered. Questions will only be answered by email.This job advertisement is explicitly aimed at individuals seeking permanent employment.

Fresh Drink AG, Bruggacherstrasse 24, 8117 Fällanden

• Fresh Drink AG
  Bruggacherstrasse 24
  8117 Fällanden