Marketing & Growth Project Manager - Meals

In brief

At Picnic, our customers are at the heart of everything we do. As a Meals Business Manager, you will be the driving force behind one of our key growth levers: recipes. With a catalog of over 1000 recipes and a unique meal planner, our ambition is clear: to become a sustainable part of French daily life and culinary habits.

To achieve this, you will collaborate with recipe developers, analysts, and creatives to promote our recipe feature across all channels: in-app, paid social, newsletters, and many more. Your mission: to transform every interaction into an invitation to cook with Picnic.

Your missions

• Plan and execute 360° campaigns: Design and manage ambitious cross-channel campaigns from A to Z (like our Christmas campaign) to deliver consistent, creative, and engaging customer experiences.
• Manage daily communications: Create, schedule, and optimize the sending of newsletters, push notifications, and other regular communications to inform our customers, nurture their culinary inspiration, and drive app traffic.
• Highlight our features and assortment: Creatively showcase the benefits of the Picnic app and our product offering, to inspire and guide our customers at every step of their journey.
• Drive performance through data: Design and conduct A/B tests, analyze results, and translate insights into concrete actions to continuously improve the performance of our campaigns.
• Contribute to business growth: Identify and implement targeted and independent actions to generate additional demand and achieve our weekly objectives.
• Collaborate with Picnic teams: Work closely with the international Meals team and local recipe creators, as well as with analysts and creatives, to co-build high-impact campaigns.

About you

• You hold a Master's degree in Marketing, Business, Communication, or a related field.
• You have 3 to 4 years of full-time experience in a role related to growth marketing, customer activation, or multichannel digital campaign management. You have prior experience in promoting product features, in-app journeys, or digital experiences, with a strong focus on customer acquisition and activation.
• You have worked in a demanding and hands-on environment: startup, scale-up, or organization with a high level of autonomy and responsibility. You are comfortable in fast-paced, operational environments where decisions have an immediate visible impact.
• You have experience managing creative campaigns or projects involving multiple stakeholders (Design, Copy, Business, Tech, agencies, etc.) and know how to drive complex subjects to flawless execution.
• You combine creativity with an analytical mindset and naturally translate insights into concrete actions. You are proficient with Excel and capable of making data-driven decisions.
• French is your native language, and you have a perfect command of English, both spoken and written.
• You have a strong affinity for the food industry and a taste for good things. You enjoy authentically showcasing good products, producers, and local terroir.

Picnic Benefits

🍴 Catering

As we are located in the center of Paris, there is no on-site canteen. However, meal vouchers worth €11 per day are provided so you can try all the delicious restaurants in the area. Our small kitchen is also equipped with tasty snacks and refreshments.

🚲 Health and transport

Through our partnerships with Sidecare and OpenUp, you have the option to subscribe to our company health insurance and gain easy and free access to professional psychologists, workshops, and practical tools. Additionally, if you commute to work by public transport, we will reimburse 50% of your pass.

✍️ Personal and professional development

You will have the opportunity to develop your skills, not only through challenging projects but also thanks to a dynamic, young, and international environment.

🎫 Outings and entertainment

Enjoy access to exclusive offers and benefits through our CSE (Works Council) and Swile partner (gift vouchers, concert tickets, cinema tickets, and more). You will also be invited to all our recurring events like our highly coveted Summer Party!

Please submit your application in English and prepare a CV in English.