Marketing & Growth Lead

Your Tasks

You will take on marketing and growth as overall responsibility and manage them against clear KPIs. You will develop the marketing strategy for Germany, Europe, and China and derive website, campaigns, webinars, and paid media from it. You will manage agencies for ads and brand as well as internal resources, use HubSpot as a pipeline system, and ensure that the portfolio is actively marketed. You will also be responsible for visibility in AI search systems.

Specifically, this means:

• Marketing strategy and roadmap, aligned with company, product, and sales planning

• Website on WordPress, with AI-assisted maintenance, built to represent the entire service portfolio

• Paid media on Google, Meta, and LinkedIn, with budget control based on CPL, conversion, and pipeline contribution

• Webinars from planning to lead handover in HubSpot

• Management of agencies and specialists for ads and brand, including budget, deadlines, and quality

• Building a repeatable marketing system consisting of roadmap, briefings, templates, reviews, and dashboards

• Measures for visibility in AI systems (Generative Engine Optimization), so that we are found and recommended for relevant quality management questions

What You Bring

• Several years of responsibility in B2B marketing, ideally in consulting, industry, or professional services

• Demonstrable success in strategy, campaign management, lead generation, and performance marketing

• Experience in managing agencies and external partners and demanding results credibly

• Practical experience with AI tools in marketing, content, and automation

• Experience with HubSpot or comparable CRM systems

• Very good German and English. Chinese is welcome, but not a requirement

• Entrepreneurial thinking, clear prioritization, and high personal responsibility

• Professional experience in marketing and growth management

• In-depth expertise in the conception and implementation of digital B2B campaigns

• Analytical strength and confident handling of common marketing and analysis tools

• Self-reliant, structured way of working and a pronounced ability to think outside the box

• Very good German language skills, both written and spoken

What Awaits You With Us

You will benefit from flexible working hours and the possibility of remote work from home, supported by complete home office equipment as well as a company laptop and a company mobile phone. For your commute, you will receive benefits for public transport or use free parking on-site, complemented by the option of a company car. In addition, we actively promote your professional development through mentoring programs and further education opportunities as well as internal mobility.

Your Benefits

• Scope for initiative and direct exchange with management

• Full responsibility for the marketing of a growing company with locations in Germany and China

• A modern way of working with AI tools and clear results orientation

Compensation

Our salary range for this position is EUR 55,000–78,000 per year.

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