EyeQ Hospital
11 months ago
Marketing Executive
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Company information
- Company
- EyeQ Hospital
- Location
- India, Haryana, Gurgaon, Khalilpur India
- Posted
- 11 months ago
Job description
1. Referral Marketing:
• Identify, connect, and maintain relationships with potential referral sources such as Opticals, local clinics, doctors,diagnostic centres, and pharmacies.
• Regularly visit referral partners to strengthen engagement and ensure continuous patient flow.
• Maintain a record of all referrals received and share periodic reports with the management.
• Develop and implement innovative referral programs to increase conversion and loyalty.
• Ensure adherence to referral documentation protocols (slips, coupons, or digital records).
2. Corporate Marketing:
• Approach and collaborate with corporates, industries, and institutions for Eye check-up camps and tie-ups.
• Organize and coordinate Eye camps, wellness programs, and awareness sessions at corporate premises.
• Build and maintain relationships with HR heads, welfare officers, and CSR departments.
• Follow up on leads generated from corporate activities and ensure proper tracking and conversion.
3. Reporting and Analysis:
• Submit weekly and monthly performance reports (Target vs. Achievement).
• Maintain and update referral and corporate visit trackers.
• Monitor the ROI from referral and corporate campaigns.
4. Branding & Promotion:
• Support centre-level branding activities such as signage, outdoor promotions, and health awareness drives.
• Ensure the organization’s branding standards are maintained during external engagements.
Requirements
Healthcare experience required
• Identify, connect, and maintain relationships with potential referral sources such as Opticals, local clinics, doctors,diagnostic centres, and pharmacies.
• Regularly visit referral partners to strengthen engagement and ensure continuous patient flow.
• Maintain a record of all referrals received and share periodic reports with the management.
• Develop and implement innovative referral programs to increase conversion and loyalty.
• Ensure adherence to referral documentation protocols (slips, coupons, or digital records).
2. Corporate Marketing:
• Approach and collaborate with corporates, industries, and institutions for Eye check-up camps and tie-ups.
• Organize and coordinate Eye camps, wellness programs, and awareness sessions at corporate premises.
• Build and maintain relationships with HR heads, welfare officers, and CSR departments.
• Follow up on leads generated from corporate activities and ensure proper tracking and conversion.
3. Reporting and Analysis:
• Submit weekly and monthly performance reports (Target vs. Achievement).
• Maintain and update referral and corporate visit trackers.
• Monitor the ROI from referral and corporate campaigns.
4. Branding & Promotion:
• Support centre-level branding activities such as signage, outdoor promotions, and health awareness drives.
• Ensure the organization’s branding standards are maintained during external engagements.
Requirements
Healthcare experience required
Required skills
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