Marketing Director (m/f/d) Growth & Commercial Marketing

APRICOT is an established beauty brand based in Munich, specializing in innovative skincare products and beauty patches.

For the next development phase, we are looking for an experienced Marketing Director (m/f/d) with generalist marketing understanding and a clear commercial orientation.

The focus of the position is on customer acquisition, customer retention, and revenue development across B2C, E-commerce, CRM, B2B, and Retail, as well as supporting our further expansion.

You will be responsible for the strategic further development of marketing, lead and develop our marketing team, and work as a close sparring partner with the management.

Responsibilities

What awaits you

• Marketing Strategy & Growth: Development and implementation of a holistic, growth-oriented marketing strategy with a clear focus on customer acquisition, customer retention, and revenue development.
• Commercial Marketing: Management and further development of relevant B2C and B2B channels – especially E-commerce, CRM, Performance Marketing, Retail, and Trade Marketing.
• Team Leadership & Organization: Functional and organizational leadership of the marketing team as well as targeted expansion of internal competencies and resources.
• Expansion: Marketing support for the development of new sales channels, retail partners, and markets.
• Management & Performance: Definition of relevant KPIs, evaluation of marketing performance, and derivation of concrete measures and priorities.
• Management & Consulting: Close collaboration with the management on strategic and commercial issues as well as on the further development of the business model.

Qualifications

What you bring

• Several years of relevant professional experience in generalist and growth-oriented marketing, ideally in a consumer, beauty, FMCG, or e-commerce environment
• Experience in leading and building marketing teams
• Strong understanding of modern customer acquisition, customer retention, and marketing strategies
• In-depth experience in e-commerce, CRM, and performance marketing, as well as ideally B2B, retail, or trade marketing
• Proficient in relevant commercial and marketing KPIs such as CAC, ROAS, Conversion Rate, AOV, and CLV
• Experience in managing budgets, agencies, and external partners
• Strong entrepreneurial and commercial thinking as well as the ability to consistently align marketing decisions with growth and profitability
• Very good German and good English skills

Benefits

What we offer

• High degree of creative freedom in the further development of marketing organization, team, and structures
• Direct collaboration with management and involvement in key strategic decisions
• Responsibility for an established brand with further growth and expansion potential
• Short decision-making processes and an entrepreneurial work environment
• Flexible work model with at least two days per week in our Munich office
• 30 days of vacation
• IT equipment of your choice
• Wellpass membership
• Centrally located office at Stiglmaierplatz

Do you want to not only manage marketing but also use it as a real lever for brand, revenue, and growth?

Then we look forward to getting to know you.

Become part of APRICOT and develop the next growth phase of our brand together with us.