Marketing Communications Manager

Primary Responsibilities

· Drives digital marketing plans for the hotel & 3 F&B outlets

· Assists to strategize and execute the hotel’s digital marketing communication plan and campaigns on a timely manner.

· Ensures high performance on digital campaigns through effective data analytics. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

· Identify trends and insights, and optimize spend and performance based on the insights.

· Supports corporate (Accor) and brand on digital marketing initiatives.

· Supports hotel’s operations with cross marketing opportunities, leveraging on hotel and brand databases.

· Management of hotel’s websites & microsites and all customer touch points.

· Manages vendors to ensure delivery of website enhancements and best-in-class customer journeys

· Manages content for hotel main website, microsite, email marketing, display advertising and standalone websites for Food and Beverage outlets, as well as OTAs.

· Ensures SEO and SEM synergies across all websites.

· Drive e-commerce through data analytics and marketing strategies.

· Works hand in hand with Revenue Management & marketing team on management of OTAs communications.

· Oversees collaborations and maximises marketing opportunities in the premium/lifestyle segment, ensuring accurate and timely communications onto platforms.

· Drives social media awareness

· Manages, supervises and/or create content for hotel’s social media platforms and drive engagement.

· Management of social media agencies to ensure optimisation of content engagement.

· Identifies potential social media influencers and executes programme to drive hotel’s awareness in the social media space.

· Manages hotel’s online Reputation

· Oversees online reputation management through reviewing responses for hotel across multiple platforms in a timely manner.

Other Responsibilities

· Reviews and identifies digital partnership opportunities to support hotel’s operations and business objectives.

· Manages digital reporting tools for hotel and communicates reports internally as well as supervising action plans for improvements where needed.

· Performs any other duties and responsibilities that may be assigned.