SOFITEL
10 months ago
Marketing & Communications Executive
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Company information
- Company
- SOFITEL
- Location
- Singapore Singapore
- Posted
- 10 months ago
Job description
Job Description
- Manage all hotel digital marketing channels including producing content for social media, as well as developing and maintaining an e-marketing calendar for promotional purposes.
- Undertake the production of hotel and promotional collaterals including, but not limited to, posters, flyers, digital signage and brochures.
- Liaise with various agencies on the production of collaterals, advertising and online materials.
- Manage all paid media expenditure from creative to production to appearance and post-campaign assessment.
- In charge of all areas of design activities from conceptualization to production of marketing promotions in the areas of F&B, rooms, meetings, weddings, catering collaterals, marketing and promotional materials and show case displays.
- Coordinate hotel advertisements, barter deals and sponsorships.
- Organise and oversee the hotel’s photoshoots and filming requests.
- Monitor media mentions and maintaining a library of hotel clippings.
- Conduct media site inspection and hotel tours.
- Researching and analysing competitors and competitor activity, identifying new opportunities.
- Work closely with Corporate Office to ensure consistent application of brand guidelines for all marketing communications collaterals, hotel amenities, signage, etc.
- Actively solicit opportunities with media and corporate partners with similar target audiences to develop mutually beneficial promotional opportunities.
- Manage and develop the hotels’ online reputation including microsite, brand website, third party content and online partnership platforms.
- Manage the hotels’ media databases and communicate regularly regarding promotions and events.
- Assist with the creation and implementation of all hotel and F&B promotional plans.
Required skills
- marketing
- social media
- f&b
- catering
- digital marketing
- communications
- brand guidelines
- meetings
- weddings
- advertising
- rooms
- online materials
- competitors
- photoshoots
- sponsorships
- collaterals
- e-marketing calendar
- paid media expenditure
- design activities
- marketing promotions
- hotel advertisements
- barter deals
- filming requests
- media mentions
- online reputation
- microsite
- brand website
- third party content
- online partnership platforms
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