Marketing Campaign Specialist

The/La Marketing Campaign Specialist is responsible for planning, executing and optimizing multi-channel marketing campaigns (emailing, paid media, social media, etc.) to generate leads, increase brand awareness and support business objectives.

Your responsibilities:

• Design, plan and pilot B2B marketing campaigns on different channels (emailing, display, social media, SEA, etc.) for all Quadient solutions (SaaS and hardware).

• Write creative briefs and coordinate internal teams (content, design, data) and/or external providers.

• Host webinars and organize events (trade shows, conferences, open days).

• Configure campaigns in relevant tools (CRM, marketing automation).

• Monitor campaign performances and propose optimizations (A/B testing, targeting, messaging, channel).

• Collaborate with sales teams to align campaigns with business objectives.

• Produce reports with result analyses (KPIs, ROI, CPL, etc.).

The Marketing Campaign Specialist is responsible for planning, executing and optimizing multi-channel marketing campaigns (email, paid media, social media, etc.) to generate leads, increase brand awareness and support business objectives.

Your responsibilities:

Designing, planning and managing B2B marketing campaigns via various channels (email, display, social media, SEA, etc.) for all Quadient solutions (SaaS and hardware).

Writing creative briefs and coordinating internal teams (content, design, data) and/or external providers.

Hosting webinars and organizing events (trade shows, conferences, open days).

Configuring campaigns in relevant tools (CRM, marketing automation).

Monitoring campaign performances and proposing optimizations (A/B testing, targeting, messaging, channel).

Collaborating with sales teams to align campaigns with business objectives.

Preparing reports with result analyses (KPIs, ROI, CPL, etc.).