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Quadient

10 months ago

Marketing Campaign Specialist

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Company information

Company
Quadient
Location
België, Vlaams-Brabant (Provincie), Halle-Vilvoorde, Zaventem Belgium
Posted
10 months ago
View all jobs at Quadient

Job description

The Marketing Campaign Specialist is responsible for planning, executing, and optimizing multi-channel marketing campaigns (emailing, paid media, social networks, etc.) to generate leads, increase brand awareness, and support business objectives.

Your responsibilities :

  • Design, plan, and pilot B2B marketing campaigns on different channels (emailing, display, social media, SEA, etc.) for the entire Quadient solutions portfolio (SaaS and hardware).

  • Write creative briefs and coordinate internal teams (content, design, data) and/or external providers.

  • Host webinars and organize events (trade shows, conferences, open houses).

  • Set up campaigns in tools (CRM, marketing automation).

  • Track campaign performance and propose optimizations (A/B testing, targeting, message, channel).

  • Collaborate with commercial teams to align campaigns with business objectives.

  • Produce analysis reports on results (KPI, ROI, CPL, etc.).

Required skills

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