Marketing Business Partner

As Business Partner Marketing, you are a senior strategic advisor who understands the business, anticipates commercial needs and turns insight into impactful marketing strategies/campaigns. You work as a sparring partner to business lines, challenging assumptions and guiding decisions to drive growth, strengthen our brand and improve client experience.

Closely partnering with the Marketing Director, you translate overall strategy into local execution, leading projects that generate qualified opportunities and directly support revenue. You collaborate with sales, consultants, business leaders and group marketing to ensure aligned, insight-led marketing that becomes a true engine for growth.

Key responsibilities

• Act as a strategic marketing advisor to business leaders, shaping commercial and strategic decisions with data-driven insight.
• Translate business priorities into targeted marketing plans aligned with global strategy and brand direction.
• Gather and analyse market intelligence to identify customer needs, competitor activity, trends, risks and growth opportunities.
• Design, execute and optimise end-to-end marketing campaigns that support commercial goals and deliver measurable impact.
• Coordinate and influence cross-functional stakeholders to ensure alignment, high-quality execution and adoption of insight-led marketing.
• Provide clear reporting and performance evaluation of campaigns, KPIs, risks, opportunities and business impact.
• Strengthen collaboration and communication between sales, business units, group marketing and external partners.