Marketing & Brand Content Manager - UMS Product

Job Description Marketing & Brand Content Manager (UMS Product) Location: Hyderabad - Onsite Company: IKCON Technologies Inc. Availabilty: Immediate Joiner About Us IKCON Technologies Inc. (U.S. HQ in New Jersey) with global operations through IKCON Digital IT Services Pvt. Ltd. (India) is building Unified Meeting Suite (UMS) a patent-pending enterprise software product that integrates with Microsoft Teams, Zoom, and Google Meet. UMS enables enterprises to automate meeting minutes, track action items, and provide real-time insights for improved collaboration and decision-making. As the Marketing & Brand Content Manager - UMS Product, you will be responsible for developing and implementing a comprehensive content strategy across all marketing channels, including social media, email, and website content. You will work closely with cross-functional teams to ensure brand consistency and messaging alignment. Key Responsibilities: • Develop and execute a content strategy that drives engagement and conversions • Create high-quality, engaging content for various marketing channels • Collaborate with the creative team to develop visual assets and campaigns • Manage and maintain the UMS product website and social media presence • Conduct competitor research and analyze market trends to inform content decisions • Work closely with the sales and customer success teams to ensure alignment of messaging and content • Develop and track key performance indicators (KPIs) for content effectiveness • Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve content strategy and execution. Requirements: • Bachelor's degree in Marketing, Communications, or related field • 5+ years of experience in marketing and brand management • Strong understanding of digital marketing channels and their respective strategies • Excellent written and verbal communication skills • Ability to work independently and as part of a team • Strong analytical and problem-solving skills • Experience with content management systems (CMS) and marketing automation platforms • Familiarity with Google Analytics and other web analytics tools • Certification in HubSpot, Marketo, or similar marketing automation platform is a plus. Benefits: • Competitive salary and benefits package • Opportunity to work on cutting-edge technology and innovative products • Collaborative and dynamic work environment • Professional development opportunities and training programs • Flexible working hours and remote work options • Access to the latest tools and technologies • Recognition and rewards for outstanding performance.