Marketing Automation Specialist

Job DescriptionJob Responsibilities:● Be responsible for the company’s marketing automation journey● Create and implement digital marketing automation strategies to increase sales,improve campaigns, and build customer databases● Create different automated campaigns based on our customer's personas andcustomer life cycle● Ensure our marketing automation campaigns aligns with industry best practices● Research the ideal marketing automation tools to use to reach potential leads● Utilising customer relationship management (CRM) software for lead generation andsales● Work with graphic designers and copywriters to create eye-catching materials for thetarget audience● Review and analyse data to identify trends and create data-driven strategies for ourmarketing projectsEducation/ExperienceSkills Required:● MUST HAVE: 2-4 years of marketing automation experience, Worked onClevertap/MoEngage/Netcore or Any other marketing automation tool● Knowledge of email automation technology● Proficient in audience segmentation● Understanding of digital marketing techniques like A/B testing● Deep knowledge of consumer psychology and behaviour● Ability to collaborate with team members from other departments● Project management skills● Flexibility to adapt to the ever-changing consumer behaviour● Analytical and driven by data metricsAssignment
This is a part of our interview process. The given assignment is designed to gauge your skills and give us an idea of how you approach tasks relevant to marketing automation.Working Days: 6 Days (Alternate Saturdays off)