Marketing Automation Specialist

Job Title: Marketing Automation Specialist Position Type: Full-Time, Remote Working Hours: U.S. client business hours (with flexibility for campaign launches and reporting cycles) About the Role: Our client is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing campaigns. This role is responsible for managing workflows, lead scoring, segmentation, and reporting across marketing automation platforms. The Marketing Automation Specialist ensures campaigns are aligned with marketing strategies and business objectives. Key Responsibilities: * Develop and execute automated marketing campaigns across multiple channels (email, SMS, in-app, etc.). * Manage and maintain marketing automation platforms. * Build and optimize marketing automation workflows. * Segment audiences and personalize campaigns. * Implement lead scoring models and nurture programs. * Analyze campaign performance and provide recommendations for improvement. * Collaborate with cross-functional teams (marketing, sales, product) to align strategies. * Stay up-to-date with industry trends and best practices. Qualifications: * Bachelor's degree in Marketing, Communications, or a related field. * Proven experience in marketing automation. * Strong understanding of marketing automation platforms (e.g., Marketo, Pardot, HubSpot). * Experience with email marketing, SMS marketing, and other digital marketing channels. * Knowledge of lead scoring, segmentation, and personalization. * Excellent analytical and problem-solving skills. * Strong communication and collaboration skills. * Ability to manage multiple projects and meet deadlines. * Experience with A/B testing and campaign optimization. * Familiarity with CRM systems (e.g., Salesforce, Dynamics 365). Benefits: * Competitive salary. * Health, dental, and vision insurance. * Paid time off. * Professional development opportunities. * Remote work flexibility.