Marketing Automation Manager mit Schwerpunkt E-Mail Marketing (m/w/d)

morefire is a privately owned agency with its headquarters in Cologne. With around 120 employees, we support companies in their specialist fields or interdisciplinary - nationally and internationally.

In a data- and tool-driven industry, we believe above all in the human factor. For us, sustainable success does not only arise from technology, but also from clever strategies, genuine cooperation, and enthusiasm for good solutions.

We are a diverse, passionate team that has fun with exciting projects, new ideas, and continuous further development - professionally and personally.

Aufgaben

• Consultation of our clients on E-Mail-Marketing, CRM, and Marketing Automation (focus on HubSpot)
• Development and implementation of E-Mail strategies along the entire Customer Journey
• Conceptualization and setup of automations and workflows
• Implementation and further development of HubSpot- and other marketing automation setups
• Analysis and optimization of existing campaigns and systems
• Operative control and quality assurance of E-Mail campaigns
• Technical integration of tools and systems
• Use of automation and AI tools to increase efficiency

Qualifikation

• At least 2 years of experience in E-Mail-Marketing and Marketing Automation in the B2B or B2C field
• Fundamental knowledge of HubSpot or Klaviyo, as well as experience with other common E-Mail tools (e.g. Brevo, CleverReach, Mailchimp)
• Solid understanding of CRM structures, segmentation, Customer Journeys, and Lifecycle Marketing
• Experience in conceptualizing and optimizing E-Mail campaigns (e.g. Lead-Nurturing, Reactivation, Onboarding Stages)
• Routine in template creation, personalization, A/B testing, deliverability optimization, and performance analysis
• Pleasure in technically logical thinking as well as process optimization and automation
• Consulting strength and enjoyment of working with clients, especially in the B2B field
• Safe handling of AI tools and touchpoints with automation tools (e.g. Zapier, n8n, Make, etc.)
• Very good German language skills as well as secure communication in English

Benefits

• A heartwarming, helpful team with a lot of expertise that welcomes and supports you openly
• Fast decision-making processes, trust in your ideas, and space for personal responsibility
• Individual further development. We promote you tailored to your skills and goals: professionally, methodically, and personally
• Mental Well-Being: We support you with various offers like coaching on your personal and professional journey
• A strong team cohesion, whether at team events, sports offerings, team breakfast or in our agency's pub
• 32 vacation days, Germany ticket, gift packages, employee discounts, health offers, bAV, job bike, etc.
• Flexible working hours, both as to workplace and working time. Your home base should be Germany

We look forward to your application with indication of availability and salary expectations.

Not all requirements fit your profile? No problem. Convince us why you still fit in despite this - we set our sights on people, potential, and attitude, not just checklists.

We value diversity and welcome all applications - regardless of gender, cultural or social origin, age, sexual orientation, or disability. If you have questions about the accessibility of our office, please feel free to contact us at any time.

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