VRIZE
8 months ago
Marketing Automation and Customer Data Specialist
Sign up to save this job, get alerts, and apply with an optimized CV.
Company information
- Company
- VRIZE
- Location
- India India
- Posted
- 8 months ago
Job description
Key Responsibilities Design, build, and QA multi-step customer journeys using Braze Canvas with conditional logic and A/B testing Implement dynamic personalization using Liquid logic including conditional branching and templating Manage and utilize Braze Catalogs for product feeds and dynamic content injection Configure and troubleshoot campaign triggers such as custom events, attributes, and purchase data Ensure campaigns scale effectively by considering rate limits, throttling, and performance considerations Utilize data analytics tools to measure campaign effectiveness and optimize future campaigns Collaborate with cross-functional teams to integrate marketing automation workflows into existing processes Develop and maintain documentation for marketing automation workflows and campaigns
Required skills
Interested in this position?
Create your free account and tailor your CV to match this job.