Marketing Associate – Special Projects & Events

Full-time employment · Full-time · Berlin (HQ)

Our mission for you

You are building the channel through which trawa meets the industrial mid-market: more than 30 trade fairs, congresses, and roundtables per year, from the five-day flagship exhibition to specialized congresses on six square meters. You will co-decide which ones take place, manage them, and be accountable for the results.

It doesn't stop at the booth. You will build the landing page, promote the events through paid and content channels, and write the LinkedIn post for exhibition week. In a short time, you will know the complete journey from booth space to opportunity in the CRM – a breadth that a large marketing team cannot offer you.

Europe's B2B sector spends over 200 billion euros annually on energy. The time to decarbonize this market and increase our brand awareness is now.


The Team

Next to you sit Content, Growth, and Product Marketing — events are the channel where all three converge.

At the same time, you are closer to Sales than most marketing roles. Sellers are at the booth at every trade fair, and the value of an event only materializes when conversations turn into appointments. You will continuously coordinate with Sales, SDRs, and Revenue Operations.

Your Responsibilities

• You own the event calendar. Which exhibition, which format, which budget. You will plan the year, calculate each event, and cancel if the numbers don't add up.

• You build the presence. Booth space, booth construction, graphics, technology, logistics. You will negotiate with exhibition organizers and service providers, meet deadlines, and be present at the booth yourself.

• You turn exhibition days into appointments. Invitation campaigns, attendee lists, matchmaking, appointment scheduling in advance. Afterward: lead capture, follow-up, and handover to Sales according to a clear SLA.

• You measure your own work. You will build landing pages, forms, HubSpot workflows, lead tagging, and reporting yourself — and report MQLs, pipeline, and signings per event against plan.

• You don't stop at events. Newsletters, LinkedIn, PR, and proprietary formats are part of it, up to guerrilla experiments like mail campaigns or OOH. What works, we will repeat.

Who we are looking for

• One to four years of B2B marketing experience with a focus on events or trade fairs, preferably with a connection to the German mid-market

• You are extroverted: at the booth, you approach people instead of waiting for someone to stop by. Many conversations a day energize you

• You maintain an overview when a dozen service providers and several trade fairs are running in parallel – and escalate in a timely manner

• You think commercially and evaluate an event by the pipeline it generates

• You build your landing pages, forms, and reporting yourself

• Bias to Action: prefer to test and measure quickly rather than conceptualize for a long time

• Native German speaker, good English

• Berlin or willingness to relocate there, plus readiness to travel during the exhibition season and a driver's license

Your first 90 days:

After six weeks: Onboarding

• You will have understood trawa's business model, product, and target audience in detail and met all relevant stakeholders in Marketing and Sales.

• You will have taken over the current event portfolio, know every open point and every deadline, and have documented the processes.

• You will have been on-site at all trade fairs that took place during this period and have identified concrete improvements and taken on initial responsibility.

In the third month: Ramp-up

• You will be responsible for your own Key Results in the new planning cycle and will be measured by the results achieved.

• You will have set up the plan for the coming half-year, calculated every event, and submitted a proposal for decision.

• A reusable process is in place: preparation, activation, lead capture, follow-up — understandable enough for someone else to execute.

Why us?

Shape the future of the energy industry with us and drive projects forward independently that have a real impact on our products, our customers, and the environment.

• Your Impact: Every trade fair connects us with companies whose energy costs we can reduce and whose consumption we can decarbonize.

• Scope for Design: Event marketing at trawa is under development. You won't inherit finished structures, but rather establish them.

• Flexible Working: A beautiful office in Berlin with a lively corporate culture awaits you. Home office and flexible working hours are possible, and 30 vacation days support your work-life balance.

• Attractive Benefits: In addition to a competitive salary, you will receive meal vouchers, an Urban Sports membership, plenty of free snacks, and a personal development budget.

• Personal Development: Training days, an annual L&D budget, and coaching sessions through Sparrks.

• Diversity and Inclusion: Everyone is welcome here. We are committed to an inclusive workplace that values diversity and encourage applications from people regardless of gender, age, sexual orientation, ethnic and social background, as well as physical or neurodiversity.

If you think strategically, are operationally strong, and enjoy taking responsibility, then apply now! Even if you don't meet all the requirements 100%: we are open to personalities with potential and passion.

About Us

Welcome to the trawa universe! We have made it our mission to build the green utility company of the future from the ground up. How do we do it? We create direct access to renewable energy for B2B industrial companies. We develop software and technology to manage the volatility of the energy market. We professionalize energy procurement on the buyer's side.