Market Research Specialist – Automotive B2B (Europe) (m/f/d)

Conduct in-depth market research on European B2B segments (fleet, leasing, rental, major dealerships) and derive actionable insightsAnalyze customer needs, stakeholder structures, KPIs, and use-case scenarios across different commercial vehicle applicationsTranslate research outcomes into concrete product implications (trim strategy, powertrain mix, equipment logic, warranty, OTA capabilities, TCO factors, aftersales models)Assess competitor offerings, market opportunities, and segment-specific trends to support strategic decision-makingDevelop data-driven conclusions and recommendations for product definition reports in the B2B spaceBuild and apply a consistent, repeatable research methodology across markets and vehicle segments Strong background in the automotive industry, ideally with experience in marketing, sales, aftersales, or fleet managementProven track record in market research or customer insights within an automotive OEM or mobility businessHands-on experience analyzing B2B customer landscapes, fleet operations, lease strategies, or total cost of ownershipAbility to work cross-functionally and connect commercial needs with technical and product-oriented perspectivesStrong analytical skills with the ability to “connect the dots” and back decisions with dataExperience working in multicultural, multi-location teams across EuropeFluent English skills, both written and spoken Interviews directly with the department you will be working withIndividual all-round support during your assignment with our customer Free access to the learning platform GoodHabitz with over 100 coursesFlexible working time account and 30 days of paid leave Discover the modern way of recruiting in the sales and marketing field. With us you receive the perfect support for ensuring your professional success – together with consultants specialised in your industry. Our experience and know-how allow us to assist you individually in planning your next career steps, from choosing the right position to your first day on the job and beyond. Register with us and reap the benefits of interesting job offers that match your skills and experience – all completely free of charge.

Responsibilities

Conduct in-depth market research on European B2B segments (fleet, leasing, rental, major dealerships) and derive actionable insightsAnalyze customer needs, stakeholder structures, KPIs, and use-case scenarios across different commercial vehicle applicationsTranslate research outcomes into concrete product implications (trim strategy, powertrain mix, equipment logic, warranty, OTA capabilities, TCO factors, aftersales models)Assess competitor offerings, market opportunities, and segment-specific trends to support strategic decision-makingDevelop data-driven conclusions and recommendations for product definition reports in the B2B spaceBuild and apply a consistent, repeatable research methodology across markets and vehicle segments

Benefits

Interviews directly with the department you will be working withIndividual all-round support during your assignment with our customer Free access to the learning platform GoodHabitz with over 100 coursesFlexible working time account and 30 days of paid leave