Manager/Senior Manager Performance Marketing

Role Overview: Performance Marketing Manager/Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description: * Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. * Manage and Optimize budgets across various channels, ensuring optimal ROI. * Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). * Identify trends and insights, and optimize spend and performance based on the insights. * Brainstorm new and creative growth strategies. * Plan, execute, and measure experiments and conversion tests. * Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. * Collaborate with internal teams to create landing pages and optimize user experience. * Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. * Collaborate with performance marketing agencies to drive high-impact campaigns. * Define, measure, and report on key performance indicators (KPIs) to track campaign performance, identify areas for improvement, and ensure efficient resource allocation. * Lead A/B testing efforts to continuously improve campaign performance. * Develop and maintain strong relationships with key platform partners (e.g., Meta, Google) to stay updated on the latest advertising features and best practices. * Work closely with the analytics team to conduct in-depth analysis of campaign performance, identify trends, and provide actionable recommendations. * Stay abreast of industry trends, competitor activities, and emerging technologies to identify opportunities for innovation and growth. Qualifications: * Bachelor's degree in marketing or a related field. * Proven experience in performance marketing, with a focus on driving growth through digital channels. * In-depth knowledge of various performance marketing channels, including search (Google Ads), social media (Meta, Instagram, Snapchat), and display advertising. * Strong analytical skills and the ability to interpret data, identify trends, and make data-driven decisions. * Experience with A/B testing and conversion rate optimization (CRO). * Experience managing and optimizing large marketing budgets. * Strong understanding of marketing automation tools and technologies. * Excellent communication and collaboration skills. * Ability to work in a fast-paced environment and manage multiple projects simultaneously. * Experience in the e-commerce industry is a plus. Skills and Attributes: * Strategic Thinking: Ability to develop and execute performance marketing strategies aligned with business goals. * Analytical Proficiency: Strong analytical skills to track, analyze, and optimize campaign performance. * Data-Driven Decision Making: Use data and analytics to inform campaign strategies and decisions. * Adaptability: Ability to adapt to changes in the digital landscape and emerging technologies. * Collaboration: Ability to collaborate effectively with cross-functional teams. * Communication: Excellent communication and interpersonal skills. * Problem-Solving: Ability to identify and solve marketing challenges. * Project Management: Ability to manage projects, timelines, and budgets effectively. * Creativity: Ability to think outside the box and come up with innovative marketing ideas.