Manager, Paid Social & Performance

You own the execution and support building the strategy for all paid social channels (Meta, Snapchat, TikTok, YouTube, Twitter)

You conduct in-depth / cross-functional analysis and make suggestions to allocate budget between channels, devices and campaigns

Drive App acquisition campaign improvement and be responsible for the performance against monthly targets while guiding the team members

Identify new marketing opportunities and innovative ideas based on commercial KPIs, customer insights, and competitive analysis through continuous test & learning

Independently lead projects and campaigns, ensuring quality delivery and achievement of KPIs through cross-functional teams (measurement, attribution, creative, marketing, product..)

Collaborate with local marketing teams and provide clear guidance on effectively implementing local tactics.

Continuously contribute to the improvement of best practice guidelines and disseminate digital expertise across teams within the organization.