Manager Growth Marketing & Content

About the Role

Neighborhoods.com and 55places.com are built on a simple but powerful belief: the neighborhood and community you belong to matters more than the house you live in. Our content is the bridge between that belief and the people searching for their next home and community — and we're looking for a leader to make that bridge stronger, smarter, and more impactful than ever. As Sr. Manager of Growth Marketing & Content, you will lead the evolution of our content organization from a production-oriented team into a modern, revenue-connected content engine. You will own the strategy and execution across personalized email campaigns, blog and social content, regional and market-based content, and community creation and publishing — with a clear mandate to drive measurable impact at every stage of the customer journey from MQL engagement through to sale. This is a builder's role. You will inherit a team and a body of work with real foundations, and you will reimagine how that work is done — modernizing tooling, removing workflow chokepoints, reducing over-reliance on legacy processes, and developing the team around you. You will work closely with numerous growth leaders at the company including the Director of Sales and the Director of Customer Engagement, and you will have a dotted-line relationship with the lifecycle email and HubSpot execution team to ensure creative content strategy flows seamlessly into deployment and personalization. This role is 100% remote. This is a W-2 salary position with benefits. Candidates must be eligible to work in the US for any employer; we are unable to sponsor visas. 

What You'll Own

Growth Marketing & Campaign Content

- Lead the development of personalized email campaign content that includes geo and stage based personalization to drive customer conversion, working in close partnership with the customer growth, HubSpot execution team and Customer Engagement team

- Build and maintain a content calendar that aligns with business objectives and customer needs

- Develop and execute a content strategy that drives engagement, conversion, and revenue growth

- Collaborate with cross-functional teams to develop and execute content marketing campaigns that drive customer acquisition and retention

- Analyze and report on content performance, making data-driven decisions to optimize content and improve ROI

- Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve content strategy and execution

Content Team Management

- Lead and manage a team of content creators, writers, and designers to develop high-quality content that resonates with target audiences

- Foster a culture of collaboration, innovation, and continuous learning within the content team

- Develop and implement processes and procedures to ensure efficient and effective content production and distribution

- Build and maintain strong relationships with stakeholders across the organization to ensure content aligns with business objectives and customer needs

Requirements

- 5+ years of experience in content marketing, growth marketing, or a related field

- Proven track record of driving engagement, conversion, and revenue growth through content marketing campaigns

- Strong understanding of customer journey and how content can be used to drive customer acquisition and retention

- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

- Strong analytical and problem-solving skills, with the ability to analyze data and make data-driven decisions

- Bachelor's degree in Marketing, Communications, or a related field

What We Offer

- Competitive salary and benefits package

- Opportunity to work with a talented and innovative team

- Flexible remote work arrangement

- Professional development opportunities