Manager, Growth Analytics

Become part of a leading media agency!

We are looking for a Manager, Growth Analytics with experience in the media and advertising industry, passionate about transforming data into strategies that drive our clients' growth. This position will be key to identifying business opportunities, evaluating the effectiveness of advertising investments, and leading analytical initiatives in collaboration with teams in the United States.

What will you do?

• Lead Growth Analytics projects focused on identifying growth opportunities and optimizing the performance of campaigns and media strategies.
• Analyze media, marketing, and business information to develop data-driven strategic recommendations.
• Evaluate the impact of advertising investments by analyzing KPIs, trends, and business results.
• Develop analytical methodologies and frameworks to measure the performance and effectiveness of marketing strategies.
• Identify opportunities for optimization of budgets, channels, and audiences.
• Present findings and recommendations to clients and stakeholders at different levels.
• Collaborate with strategy, media, planning, and analytics teams in the United States.
• Supervise the quality of analyses and contribute to the development of the team's analytical capabilities.

Profile we are looking for:

• Degree in Marketing, Economics, Engineering, Actuarial Science, Statistics, Business Administration, or related fields.
• 5 to 7 years of experience in Growth Analytics, Marketing Analytics, Business Analytics, or related areas.
• Indispensable experience in media agencies, advertising, or media campaign analysis.
• Solid knowledge of digital media metrics, performance marketing, and business results measurement.
• Experience identifying growth opportunities through data analysis.
• Advanced proficiency in Excel and SQL.
• Experience with visualization tools such as Power BI, Tableau, or Looker Studio.
• Desirable knowledge of attribution models, Marketing Mix Modeling (MMM), and marketing measurement methodologies.
• Experience managing analytical projects and communicating insights to senior stakeholders.
• Advanced English. (Indispensable)

Competencies:

• Strategic and analytical thinking.
• Leadership and project management.
• Orientation towards business results.
• Executive communication.
• Ability to influence decision-making.
• Collaboration with multidisciplinary teams.

We offer:

• Integration into a dynamic and innovative environment within the media and advertising industry.
• Professional development and continuous learning.
• Participation in international projects and collaboration with teams from the United States.
• Competitive benefits and growth opportunities.

At Omnicom Media, we do NOT discriminate based on race, ethnic origin, age, sex, gender, marital status, ideology, political opinions, nationality, religion, sexual orientation, gender identity or expression, or any other personal, physical, or social condition. Through this, we build an inclusive, respectful, and diverse culture.