Management Intern

PIAS operates a network of approximately 30 branch offices across Singapore, each led by a Branch Director who manages a team of financial advisors. As part of our growth strategy, we are investing in helping our Branch Directors build stronger personal and branch brands — so that they can attract the right talent, build their teams with purpose, and grow sustainably.

As a Branding & Recruitment Marketing Intern, you will work closely with our management team, Branch Directors, and advisor network to craft compelling brand identities and recruitment narratives for each branch.

Phase 1 — Brand Discovery & Strategy

• Conduct structured interviews and workshops with Branch Directors to uncover their leadership style, team culture, and core strengths
• Facilitate brand discovery exercises to identify each branch's unique value proposition and the type of advisors they are best positioned to attract
• Analyse and document findings in clear brand briefs for each participating branch

Phase 2 — Content & Messaging Development

• Craft personalised recruitment pitches and messaging frameworks for Branch Directors to use in outreach and interviews
• Develop branch profile content for use across digital platforms, social media, and recruitment materials
• Design and produce branding collaterals such as one-pagers, social media posts, and presentation decks

Phase 3 — Video Production & Personal Branding

• Plan and coordinate video shoots in our in-house studio — scripting, directing, and editing short-form personal branding and recruitment videos for Branch Directors
• Ensure each video is polished, authentic, and aligned with the individual's brand positioning
• Organise and maintain a content library for ongoing use across recruitment channels

Phase 4 — Recruitment Campaign Support

• Assist in planning and executing recruitment events, roadshows, or campus outreach initiatives
• Help branch teams roll out their new brand assets and messaging in real recruitment activities
• Track and evaluate the effectiveness of branding initiatives and suggest improvements

We are looking for motivated, creative individuals with a genuine interest in branding, storytelling, and helping people present the best version of themselves. You do not need to be an expert in financial services — we will provide the industry context. What matters is your ability to listen, synthesise, and communicate with impact.

Essential Skills & Attributes

• Strong written and verbal communication skills in English
• Creative thinking with an eye for visual storytelling and design
• Basic to intermediate skills in video production and editing (e.g. Capcut)
• Familiarity with digital and social media platforms (LinkedIn, Instagram, etc.)
• Ability to work independently and manage multiple branch engagements simultaneously
• Good interpersonal skills — you will be meeting and interviewing senior professionals

Bonus Skills

• Experience with graphic design tools (e.g. Canva, Adobe Illustrator / InDesign)
• Understanding of employer branding or talent acquisition concepts
• Familiarity with AI tools for content generation and editing