Luxury Performance Media Buyer (Meta & Google)

You know how to sell high-end D2C products to a discerning, affluent target audience?

We are not looking for a classical media buyer, but rather a strategic person with in-depth experience in the luxury or premium segment.

For our medically founded active substance cosmetics DOC BERGER EFFECT, we are looking for an experienced performance media buyer with a focus on Meta and Google, who understands how to precisely reach, qualify, and secure high-end customers digitally.

Your focus lies on constant, profitable scaling in the new customer segment.

No mass market.
No discount mechanism.
But high-end D2C with substance, claim, and clear positioning.

The contract model is flexible – full-time, part-time or freelance – what's important is that you want to grow with us.

Aufgaben

• Strategic conception, steering, and scalable further development of Meta- and Google-campaigns in the premium D2C segment
• Precise targeting of a high-end target audience with clear premium positioning
• Independent management of larger advertising budgets with focus on profitability, new customer ROAS, and sustainable growth
• Development and continuous optimization of high-quality funnel structures including conversion-strong, mobile-optimized landing pages
• Close cooperation with creative teams and founders in the development of performant static and video ads
• KPI-driven analysis and data-based optimization along the entire customer journey in the premium segment
• Continuous testing of creatives, hooks, and target groups taking into account brand aesthetics and positioning

Qualifikation

• Several years of in-depth experience in performance marketing (Meta & Google) for high-end (!) D2C brands --> We are specifically looking for someone with a background in premium beauty, jewelry, fashion, interior etc. No mass market or discount background.
• Proven scaling successes in the luxury or premium segment
• Deep understanding of the psychology of high-end target audiences and their decision-making processes
• Confidence in independent management and profitable scaling of larger advertising budgets
• Excellent analytical competence as well as good KPI-, ROAS- and funnel understanding
• Entrepreneurial thinking, loyalty, and positivity
• High sense of responsibility, willingness to act, and intrinsic motivation

Benefits

• High flexibility and home office possibility
• Independent work with real scope for design
• Direct influence on the scaling of a strongly growing medical luxury brand
• Short decision-making paths and close cooperation with founders and graphic designers
• Above-average growth potential based on performance
• Long-term perspective in an ambitious, expanding company

We don't need whiners or excuse-makers. Are you motivated and really enthusiastic about building the brand? Then apply! We're looking forward to you!

(The contract model is flexible – full-time, part-time or freelance – what's important is that you want to grow with us.)

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