Empresa Confidencial
1 week ago
Loyalty & Growth Marketing Coordinator
Sign up to save this job, get alerts, and apply with an optimized CV.
Company information
- Company
- Empresa Confidencial
- Location
- México Mexico
- Posted
- 1 week ago
Job description
Job Description
In this role, you will lead the loyalty program's growth and communication strategy, driving member acquisition, engagement, redemption, and retention through integrated marketing, CRM, and lifecycle campaigns. You will identify growth opportunities, optimize the customer journey, and partner with cross-functional teams to enhance member value, maximize program performance, and deliver measurable business results.
Key Responsibilities
- Define and execute growth, communication, and customer lifecycle strategies.
- Establish KPIs and monitor program performance.
- Optimize customer journeys through segmentation, personalization, and data-driven insights.
- Lead cross-functional initiatives and develop strategic recommendations to support business decision-making.
Requirements
- Bachelor's degree in Marketing, Business Administration, Economics, Communications, or a related field.
- Experience in loyalty programs, customer engagement, retention, or growth marketing.
- Advanced English proficiency.
Key Skills
- Strategic thinking and strong business acumen.
- Strong analytical and problem-solving skills.
- Stakeholder and project management.
- Executive-level communication and presentation skills.
Required skills
- marketing
- project management
- communication skills
- analytical skills
- crm
- customer acquisition
- kpis
- problem-solving skills
- economics
- presentation skills
- marketing strategy
- cross-functional teams
- business administration
- stakeholder management
- communications
- customer journey optimization
- personalization
- customer engagement
- business acumen
- growth marketing
- segmentation
- customer retention
- data-driven insights
- loyalty program
- lifecycle campaigns
Interested in this position?
Create your free account and tailor your CV to match this job.