LinkedIn & Google Ads Manager (m/w/d), 100 % remote

About us:
The Leadeffect GmbH with its headquarters in Hamburg supports more than 70 IT companies as long-term online marketing partners; primarily in the areas of Web design, SEO, SEA, LinkedIn, and E-Mail Marketing.

Project description:
Are you the type who likes to work data-driven, always up-to-date with channel trends, and campaigns not only implemented but also strategically driven? At our company, you will be responsible for managing channels: You plan, control, and optimize campaigns for our customers and develop targeted strategies with full ownership.

Tasks

Your tasks:

Develop a strategy for the customer on channel level

Google Ads campaigns

• SEA keyword analyses
• Plan, set up, optimize, and evaluate SEA campaigns
• Write ad copies
• Create reports

LinkedIn campaigns

• Plan and set up campaigns
• Monitor and optimize, nurture
• Report and evaluate

Conversion tracking with Google Tag Manager and Analytics

• Track concepts for websites
• Create Analytics reports

User funnel and conversion optimization (conceptually, not developmentally)

• Evaluate user behavior on the website
• Optimize conversions from landing pages and the website
• Design landing page concepts
• Optimize user funnels for conversions

Email outreach

• Design emails/sequences with Apollo or similar tools
• Optimize and evaluate

Further development of channels

• Finding new trends and possibilities

Collaboration with the project manager

• Create reports, analyses, and documentation
• Customer support
• Rarely: Participation in customer meetings

Qualification

Must-haves:

• Experience in online marketing (at least 2 years) and
• Knowledge of digital tools and platforms
• Proactive and analytical mindset, solution-oriented thinking
• Learner, quick comprehension
• Openness, contact pleasure, and communication strength
• Reliable and detail-oriented work style
• High IT affinity
• German: ideally C1, you are at B2 - we will pay for your course if you want to learn more; English Business Level

Nice-to-haves:

• Experience in B2B marketing (ideally in the IT sector)
• Google Ads experience, fundamental knowledge of keyword research, campaign optimization
• Experience in LinkedIn lead generation
• Experience with email copywriting (Apollo or similar tools)

If you don't meet all the criteria, we'll train you.

Benefits

Project framework and benefits:

• Collaboration as a fixed-term or freelancer
• Start: as soon as possible
• Min. 20 hours per week up to full-time
• 100% remote
• Communication in the CET (Berlin) time zone expected, max. +/- 2 hours
• Partnership collaboration (strategically, a project manager is always available)
• Access to our own training platform for B2B marketing, for continuous further education and the expansion of your marketing expertise

How you apply:

via this platform

Please send us

• a brief introduction to yourself
• Your relevant experiences
• Your availability and salary or honorarium proposal

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