LinkedIn & Google Ads Manager (m/w/d), 100 % remote

About us:
The Leadeffect GmbH with its seat in Hamburg supports more than 70 IT companies as long-term online marketing partners; primarily in the areas of Web design, SEO, SEA, LinkedIn, and E-Mail Marketing.

Project description:
Are you the type who likes to work data-driven, always up-to-date with channels, and campaigns not only implemented but also strategically advanced? At our company, you will be responsible for managing campaigns on a channel level: You plan, control, and optimize campaigns for our customers and develop targeted strategies performance-oriented and with full ownership.

Tasks

Your tasks:

Strategy development for the customer at the channel level

Google Ads campaigns

• SEA keyword analyses
• SEA campaign planning, setup, optimization, and evaluation
• Ad copywriting
• Reporting creation

LinkedIn campaigns

• Campaign planning and setup
• Monitoring and optimization, nurturing
• Reporting and evaluation

Conversion tracking with the Google Tag Manager and Analytics

• Tracking concepts for websites
• Analytics report creation

User funnel and conversion optimization (conceptually, not developmentally)

• Evaluation of user behavior on the website
• Conversion optimization of landing pages and the website
• Landing page designs
• Optimization of user funnels regarding conversions

E Mail outreach

• Designing emails/sequences with Apollo or similar tools
• Optimization and evaluation

Further development of channels

• Finding new trends and possibilities

Collaboration with the project manager

• Creating reports, analyses, and documentation
• Customer support
• Rarely: participation in customer meetings

Qualification

Must-haves:

• Experience in online marketing (at least 2 years) and
• Knowledge of working with digital tools and platforms
• Proactive and analytical mindset, solution-oriented thinking
• Learner-ready, quick comprehension
• Openness, contact pleasure, and communication strength
• Reliable and detail-oriented work style
• High IT affinity
• German: ideally C1, you're at B2 - we'll pay for your course if you want to learn more; English Business Level

Nice-to-haves:

• Experience in B2B marketing (ideally in the IT sector)
• Google Ads experience, fundamental knowledge of keyword research, campaign optimization
• Experience in LinkedIn lead generation
• Experience with E-Mail copywriting (Apollo or similar tools)

If you don't meet all the criteria, we'll train you.

Benefits

Project framework and benefits:

• Collaboration as a fixed-term employment or on a freelancer basis
• Start: as soon as possible
• Min. 20 hours per week up to full-time
• 100 % remote
• Communication in the CET (Berlin) time zone expected, max. +/- 2 hours
• Partnership collaboration (strategically, a project manager is always available)
• Access to our own training platform for B2B marketing, for continuous further education and the expansion of your marketing expertise

How you apply:

through this platform

Please send us

• a brief introduction to yourself
• your relevant experiences
• your availability and salary or honorarium proposal

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