Lifecycle Marketing Specialist

The Lifecycle Marketing Specialist is responsible for designing and executing Techland’s global player engagement and retention programs. ensuring that players who enter our worlds stay connected, informed, and inspired over time. This role sits at the intersection of storytelling, behavioral data, and product experience, transforming player journeys into continuous, meaningful relationships.

You will architect the communication touchpoints that connect millions of players with Dying Light and Techland’s future titles across email, CRM, and in-game channels. From onboarding flows and loyalty campaigns to reactivation journeys, your work will deepen emotional connection and extend the lifetime value of every player.

This is both a creative and analytical role: you will use data to segment audiences, identify key lifecycle stages, and deliver personalized, contextually relevant messaging that feels human, not automated. You’ll collaborate closely with the Product, Community, and Creative teams to ensure every player interaction, from a newsletter to an in-game announcement, contributes to a cohesive, living ecosystem of engagement.

Ultimately, your mission is to make Techland’s marketing feel less like a campaign and more like a relationship, sustained, intelligent, and genuinely player-first.

Key Responsibilities:

• Design and implement player lifecycle strategies covering onboarding, engagement, retention, and reactivation across multiple Techland titles
• Develop personalized, data-informed CRM campaigns that nurture long-term player relationships and community growth
• Collaborate with BI and Data Science teams to build segmentation models that identify player behavior patterns and opportunities for optimization
• Manage the creation and delivery of automated communication flows, including emails, push notifications, and in-game messages, ensuring relevance and tone alignment with Techland’s voice
• Plan and execute regular player engagement calendars, connecting live updates, content drops, and events into coordinated lifecycle moments
• Work with Product and Creative teams to align lifecycle messaging with in-game progression and player motivation loops
• Define and monitor key retention metrics, including session frequency, churn rates, reactivation success, and engagement depth
• A/B test messaging, creative formats, and timing strategies, continuously improving effectiveness and personalization
• Maintain a unified brand voice across all lifecycle communications, ensuring emotional continuity from marketing to gameplay
• Collaborate with regional teams to adapt global lifecycle campaigns for cultural and linguistic relevance
• Contribute to the integration of CRM data systems, ensuring seamless interoperability with UA, analytics, and publishing pipelines
• Participate in post-campaign analysis, turning results into actionable insights for future engagement strategies