Lifecycle Marketing Specialist (Salesforce Marketing Cloud)

Job Description We’re looking for a Lifecycle Marketing Specialist / Customer Journey Specialist to take our customer experiences to the next level. You’ll craft highly personalised email and SMS campaigns, design end-to-end automated journeys, and use Salesforce Marketing Cloud (SFMC) and AI tools to make campaigns smarter, faster, and more effective. You’ll collaborate with Brand, Product, Content, and Distribution teams to create journeys that drive real engagement and results. Build and optimize customer experiences across the entire lifecycle, from acquisition to retention. Develop and execute marketing strategies that align with business objectives, leveraging data-driven insights to inform campaign decisions. Stay up-to-date on industry trends, best practices, and new features in Salesforce Marketing Cloud (SFMC) and other relevant tools. Work closely with cross-functional teams to ensure seamless integration of marketing efforts across channels. Analyze campaign performance, identify areas for improvement, and make data-informed decisions to optimize future campaigns. Build strong relationships with stakeholders to understand their needs and develop targeted marketing strategies that drive results.