Visual Merchandising Lead

Who we are:

A Mexican capital business group founded in Culiacán, Sinaloa. In 2021, it celebrates 80 years of improving the lives of millions of Mexicans. It has a presence in all states of the country, employs 113,000 collaborators, and is one of the top 10 employers in Mexico. It is comprised of three business units: Tiendas Coppel, Afore Coppel, and BanCoppel.

"At Grupo Coppel, we are a community where human dignity prevails over any other condition. For this reason, we support inclusion, diversity, and equal opportunities without making distinctions based on race, place of origin, religion, beliefs, age, appearance, sexual orientation, gender identity, disability, etc."

Job Objective

Ensure visual standardization and excellence at the point of sale through the technical execution of display guides, preventive maintenance of the image, and the transfer of operational skills to store personnel, to guarantee a standardized shopping experience and maximize the profitability of commercial spaces.

Responsibilities:

• Implement displays by executing and physically installing what is defined in manuals and normative guides in conjunction with store collaborators, integrating sales analysis to boost results and ensure any adjustments on the sales floor prioritize commercial strategy, category profitability, and display maintenance.

• Ensure optimal furniture density on the sales floor through constant space monitoring and coordination of immediate internal replenishment from C+ store warehouses, guaranteeing that the display remains complete, orderly, and without saturation to maximize customer availability and brand image.

• Execute in C+ stores and supervise compliance with the assembly of campaigns, displays, fixtures, and new projects, ensuring display updates every 15 days to maintain a refreshed image for the customer and guarantee compliance with guides, manuals, and the current campaign.

• Train the Store Manager and Sales Advisors by enabling operational exhibition skills and techniques (folding, profiling, styling, and cross-merchandising), providing practical accompaniment on the sales floor, and implementing practical on-site training programs aligned with official Training Guides, to standardize the quality of daily arrangement and ensure the operational team's autonomy.

• Verify the visual and functional conditions of the store in collaboration with the Store Manager through opening and closing walkthroughs, using display checklists to manage furniture, lighting, and graphics repair with the Maintenance and Assembly departments, thus preserving the integrity of the image and customer safety.

• Manage the physical inventory of display assets (furniture and materials) and task compliance on the SIGO platform, validating consistency with the SIE system and addressing customer satisfaction alerts (Medallia), to ensure resource traceability and continuous service improvement.

• Analyze customer perception indicators reported on the ISA-Medallia platform regarding arrangement and order, identifying friction patterns and executing immediate corrections in the display, and providing feedback to the Store Manager to increase satisfaction levels and facilitate navigation on the sales floor.

• Supervise and execute in C+ stores the application of conceptual brand guidelines with the support of store collaborators, interpreting the technical criteria of guides in product arrangements and display projects to ensure a standardized visual identity that drives the achievement of commercial objectives.

Requirements:

• 2 years in the Retail sector performing Visual Merchandising or Window Display functions.

• Experience executing complex visual guides in large format stores or Fast Fashion chains, ensuring brand standardization across multiple zones.

Education:

Bachelor's degree in Marketing, Fashion Design, Marketing, Visual Communication, Graphic Design, Architecture, Interior Design, or related field.

Benefits:

• Base salary

• Savings fund

• Discounts on furniture and clothing purchases

• Christmas bonus

• Vacation

• Vacation premium

• Profit sharing

• Birthday off

• Study scholarships

• School supplies

• Family protection club

• Pleasant work environment

• Among other benefits and perks