Marazzi Brand Strategy Leader

Academic Preparation:

• Professional Career: LEM, LCC, LEC, LAE, IIA, or related.
• Preferably with a Master's Degree.
• Advanced English

Professional Experience:

• 5 years of experience in product administration.
• Product catalog management.
• Market and competitor analysis.
• Knowledge of consumer, technology, and brand culture trends.
• Experience in the use of business intelligence tools (Power BI).
• Functional knowledge in AI tools.

Main Functions and Responsibilities:

• Management of Trade and communication of the Marazzi brand in Mexico.
• Maintain direct communication and permanent collaboration with the Marazzi brand team in Italy to align local strategy with global guidelines and manage the adaptation of materials and content to the Mexican market.
• Convert brand strategy into concrete tactics, leading their definition and ensuring effective execution through your work team.
• Monitor that initiatives from other areas are aligned with the defined strategy, ensuring coherence in execution and touchpoints.
• Receive and manage requests from the commercial team, analyzing specific cases and developing tactics that support sales and relationships with key clients.
• Keep the brand identity manual updated and disseminated, while safeguarding its correct application.
• Manage with support areas (innovation, intelligence, communication, trademarketing) the design and execution of activities that contribute to achieving the objectives set out in the brand strategy.
• Propose improvements to the brand strategy and adjust tactics, based on the analysis of brand and sales KPIs, market analysis, and client feedback (internal and external).
• Residence in MTY or CDMX.