Attention: this procedure is already in an advanced stage: Marketing director @ Snelstart

Vacancy: Marketing director (B2B SaaS/fintech) @ Snelstart

For our client Snelstart (www.snelstart.nl) in Amersfoort, Sound People is looking for a marketing director who connects marketing strategy, execution, and team development. With 180,000 users, it is one of the largest accounting and accountancy software platforms in the Netherlands. For over 40 years, Snelstart has been making entrepreneurship easier with smart software and aims to become the most progressive fintech partner in the Netherlands. You will have the mandate to accelerate that ambition.

The role of Marketing Director at Snelstart.

· Co-create the marketing strategy with the Sales Director and management and monitor its realization.

· Lead and coach the team (growth & automation, campaigns, product marketing, design, content).

· Build an AI-driven lead funnel in HubSpot (Breeze AI), linked to Dynamics, for a constant stream of qualitative MQLs towards sales.

· Increase the own lead channel ('base') and reduce dependence on external platforms.

· Set up a scalable B2B content machine based on ICPs, personas, and target group data.

· Drive campaigns on ROI; every euro measurably and demonstrably yielding results.

· Increase internal marketing knowledge and reduce agency dependency; use AI smartly.

· Manage budget and martech stack; report KPIs (lead volume, conversion, CPL/CAC, CLV).

What does Snelstart offer you?

· Gross salary €7,500 – €8,500 (40 hrs/wk), depending on experience.

· 30 vacation days (based on 40 hours)

· A workplace in SnelStart's pleasant office space in the center of the Netherlands.

· Monthly holiday pay and pension contribution.

· Laptop, ergonomic workspace (sit-stand), good coffee/tea, fruit, and nuts.

· Plenty of room for development, purpose, safety, and freedom.

· An engaged and dynamic team.

What is the procedure?

After a successful telephone introduction, a face-to-face meeting with Sven Fremeijer will follow. If both parties see sufficient reason to proceed, Sound will introduce you to SnelStart. There will be 2 rounds of interviews.

The first interview round will be conducted jointly by the CCO and HR. The second round will take place with the CCO and an external advisor. Finally, a final selection and employment conditions will be established in coordination with the CEO and the MT.

Final remark

This position is intended for a decisive connector who combines marketing discipline with pragmatism. If you want to professionalize SnelStart's marketing and help the organization become a predictable, successful 'marketing machine,' we would love to hear from you!

Contact Sound People via Sven Fremeijer (

Your profile

· Demonstrable results in digital marketing at a strategic level (focus on what you have achieved).

· Experience with leading/building a marketing team, preferably in B2B SaaS/tech.

· Proven success with lead funnel building and marketing automation.

· Demonstrable results with product-led growth.

· Strong in performance marketing (paid search/social, SEO/SEA, email automation, retargeting).

· Data-driven, ROI-driven, translates insights into action.

· Advantage: HubSpot, Dynamics, Userpilot, AI in marketing (including Breeze AI), B2B content strategy.

In terms of motivation and ambition, we are looking for someone to build marketing knowledge internally and reduce dependency on agencies. Someone who sets up, guides, and develops the team. Someone who deploys and optimizes the substantial marketing budget. That's where the change and the challenge lie.

In terms of personality, we are looking for someone who connects with the rest of the organization, who brings quality, energy, and humor; embraces culture and has ownership. The culture is professional and no-nonsense, so we are looking for someone who fits well.

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